The Republican Party isn’t delivering the way a strong brand should. If it were a failing business, how would a savvy businessperson turn it around?
Author: Juda Engelmayer
Juda Engelmayer is President of HeraldPR and a founder and owner of Emerald.Digital, a full service public relations and crisis communications firm and a digital marketing firm, respectively.
Prior to beginning his own firm with business partner Warren Cohn, he oversaw the Corporate Communications/Public Affairs/Crisis Communications groups for 5WPR. He directed a team whose efforts were put to task for business, political, advocacy, and policy relates issues, as well as for individuals in national and international arenas. Juda publicly campaiged for clients, directed promotion and positioning, and handled issues of public discourse on corporate, financial, personal and philanthropy related matters.
He and his wife of more than 30 years Debra owned the 75 year old New York landmark Kossar's Bialy bakery on the Lower East Side from 1998 through 2013 when they sold the business.
Over his nearly 30 year career, previously, he served as executive vice president for media, marketing and public relations at a national food relief organization operating in 44 states and over 6000 communities where he oversaw every aspect of its marketing, from social media and email campaigns to community relations and crisis communications. Prior, he served as Chief Communications Officer for The American Jewish Congress.
Juda has also served as Vice President at Rubenstein Associates, the venerable New York PR firm, where he handled accounts spanning foreign governments, spiritual leaders, entertainers, non profits, healthcare and medical research clients. His career began as an aid to New York State Assembly Speaker Sheldon Silver, and then as the assistant director of the New York Regional Office of the Anti-Defamation League. In 1993 he was appointed as an executive assistant to H. Carl McCall, the New York State Comptroller, where he handled advocacy, communications, and nonprofit prompt contracting matters, and was part of the campaign process that saw the first ever NY Statewide elected African American elected two times.
Juda Engelmayer of 5W Public Relations on CBS about Lance Armstrong’s Brand and Crisis. Amidst the doping scandal, Armstrong lost many of his key endorsement deals. Can his brand be rebuilt and what will it take?
In another address on the matter, former Democratic Congressman and president of the Center for Middle East Peace, Robert Wexler said that President Obama’s policy on Israel shows, “an unflinching commitment” and assured the audience that “The president directly intervened to make sure this amendment happened,” and had the Jerusalem language added back to the platform.
That “unflinching commitment” must have been yet unknown to White House spokesman Jay Carney when, prior to the Convention, at a White House press briefing on July 26, he refused to acknowledge that Jerusalem was considered the Capital of Israel. This was subsequently reported on by media, and the video posted to Youtube of his dodging of the question is indelible evidence of the President’s less than certain policy on Israel.
When Roger Goodell is setting out to bust the union to get what he wants, the trick is to show you can do better without the union. In this case he’s failing. He’s actually proving the union’s point that they’re needed.”
Zimmerman himself likely does not have a lot of money, but there was enough money raised through public defense campaign established for him by outside groups to use for bail. Zimmerman either did not think of it as belonging to him per se, or thought it was for defense and not bail, or maybe he truly just did not even consider it. Either way, he kept quiet, and in public relations and crisis communications the one thing you cannot have happen happened to Zimmerman — his carelessness over an issue that would normally be chalked up to a minor misinterpretation of the court’s question as to his ability to post bail, became the “big lie”.
We would applaud even louder if the deputy minister of education — a representative of the charedi Agudath Israel party — would join the parents in protecting the schoolchildren and condemning the violence. He will not do so, however, because charedi leaders say they do not want to identify with what they see as anti-charedi elements. Translated, that means the modern Orthodo
The parade is the largest gathering of Jews outside of Israel to celebrate the forming of the Jewish state. In the past, it was arranged by the Israel Tribute Committee with respect and dignity. This year, however, some of that respect and dignity may be diminished. Not only will school groups, Jewish organizations, synagogues of all stripes, Zionism-inspired artists and the like proudly proclaim their love for Israel, but this year’s parade will also see people marching who stand accused by some of actively working to undermine Israel. It matters little whether the accusation is a false one. This is a case in which perception counts more than reality.
Debra Engelmayer on The Next Food Network Star
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Be careful what you wish for
The Jewish Standard by: Shammai Engelmayer Editorial Published: 18 May 2012 Memo to all those hardliners who believe that not getting serious with negotiations with the Palestinians will wear them down and, eventually, lead to a one-state solution, with Jerusalem permanently in control of all the Land of Israel: Without a doubt, you will get […]
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Bolivian Bondage
For eleven months now an American man from Borough Park, Brooklyn, has been in Palmasola prison. Jacob Ostreicher, a 53 year old father of five and grandfather of 11, was arrested in June 2011 on suspicion of money laundering. Unlike in the United States, where one is innocent until proven guilty, the Bolivian prosecutor claims that Ostreicher was jailed because he failed to prove the money Ostreicher used for a land deal was obtained legally. The Bolivian government cannot prove that it was illegal, and after more than 25 hearings, no evidence can be found, nor has any been delivered to the court.
Juda Engelmayer's Blog 