Categories
Healthcare Public Relations

Carolinas HealthCare Marries Medicine and Big Data

It reads rather like a futuristic novel: a patient gets a call from his physician’s office asking him to come in. When he arrives, the stern looking nurse ushers him into an exam room. The doctor arrives and says, “Mr. Smith, it has been reported to me that you have not visited the gym in […]

Categories
Public Relations

LeBron James and his Latest Decision: PR Disaster or PR Dream

Like it or not, the decisions of athletes such as Lebron James have ripple effects far beyond the world of sports. King James again created a firestorm of media attention with his latest decision to return to the Cleveland Cavaliers. However, this decision will certainly bring much more positive public relations to his brand rather […]

Categories
Uncategorized

Viral Marketing: Guinness Scores Big with Another Viral Win

While the kitschy cute “My Goodness” signs might not play so well to a US crowd, Ronn Torossian 5WPR CEO, believes the folks at Guinness have found a way to impact the crowded beer market in a major way. And, they used simple, evocative, and very creative commercials to make that happen in the Beverage […]

Categories
Public Relations

Rising Star: How to Make a Mark in a Flooded Market

Reality TV used to be considered a safe bet. Much less expensive to create and market, the programs saved networks money, and kept viewers coming back. One by one, niches were filled, and then competing networks began marketing clones. Soon, the market was flooded. And, just like any flooded market, brands that fail to connect […]

Categories
Branding Public Relations

How TV series PR has Created Subcultures

 The entertainment business is about creating and selling products, so in some respects, entertainment PR is very similar to the Public Relations and marketing used to sell Tonka trucks, and minestrone, and laptop computers. But, because many entertainment properties are both individual and ongoing brands, there are many key differences. In this article, PR Executive Ronn Torossian […]

Categories
Public Relations Technology

Levi’s CEO in the Spotlight for “interesting” Advice

 It may be the strangest environmental support suggestion since the infamous single sheet of toilet paper. Apparently, the CEO of Levi Strauss wants his customers to forego washing their jeans. CEO and Founder of 5WPR Ronn Torossian explains the comment, and the PR consequences: The conversation in question started out innocently enough. CEO Chip Bergh […]

Categories
Branding Public Relations Social Media

Boast Darkens Apple’s Beats Deal

Public relations in the digital, instant media age is a much different animal. Privacy is now more of a concept than a reality. Everyone can shoot video with their phone, and no place is safe or sacred. This is a lesson people continue to learn the hard way, whether it’s a comic making racist remarks […]

Categories
Branding Politics Public Relations Sports

Donald Sterling, Stephen A. Smith & NYC Racial Politics

While the Donald Sterling saga and debates about race continue, is not it great that New York City is largely invisible in this story about race, and NYC media isn’t jumping on this bandwagon? As a 39-year old born and bred New Yorker, I remember the racial fears that existed in this city when I […]

Categories
Corporations Crisis Management Media Public Relations

Bitter pill – California Counties Sue Drug Companies

It may be one of the most necessary “unfair” questions ever asked in a courtroom, and it certainly has people lining up on both sides of the issue. Are drug makers responsible for the “epidemic” of prescription painkiller abuse? This situation is causing quite a Healthcare PR uproar.  According to a report in Bloomberg Businessweek, […]

Categories
Public Relations Technology

Does Apple’s tech PR need a Doctor?

Media gossip  claims that Apple is considering purchasing Beats Audio, the Dr. Dre owned audio company. The offer would reportedly make Dre the first billionaire rap mogul, and association with Apple can only push Dre’s brand higher, and is excellent PR for Technology. While there’s ample debate about whether or not the move is good for Apple, […]