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Education Juda Engelmayer Public Relations Social Media Technology

Effective Communication in the Healthcare Industry

One of the most valued qualities in a job candidate is the ability to speak, listen and write effectively. Organizations that communicate effectively with their internal and external stakeholders benefit in many ways than those that view communication as an internal matter. Effective communication in the healthcare industry encompasses many factors. Structure This is one […]

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Juda Engelmayer Media Public Relations

Beyonce: Bootylicious or Business Genius?

Pop stars trading on “pretty” is nothing new. Since video killed the radio star, pop icons have separated themselves from also-rans by being prettier, edgier, or more visually interesting and entertaining. Production became not only a tool, but a necessity of the trade. Better production meant better sound, and that dynamic made celebrities out of […]

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Branding Media Public Relations

Great Phones & Giant Robots

When you think of South Korea you likely think of cars, smartphones, and flat screen TVs. But what about robots? Well, with the advent of a state-sponsored 735 million dollar theme park featuring futuristic rides, as well as R&D labs, robots are fast becoming big business in South Korea. The park is not set to […]

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Public Relations Technology

Apple: Where no news is still headline news

Well, Apple has done it again. Once more they released a vague statement and received an incredible amount of almost completely free PR. Back in August, Apple began sending out media invitations to a “special event” schedule for September 9. What would it be? They “couldn’t say more.” Of course, “everyone” assumed it would be […]

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Public Relations Technology

Tech Winners Trying to Infiltrate other Industries

What do you do when you’re a young adult, and your tech startup has really taken off? Well, some might celebrate having the disposable cash to go party. Others, however, are stepping up to control the party, investing in nightspots across the country. That takes the idiom of “work hard, play harder” to a whole […]

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Public Relations

Borrowing Credibility can Work Wonders

Sometimes, when your PR is stuck in a rut, it can pay to team up with other brands whose messaging and standing remain strong. That may very well be one of the reasons for a recent partnership among Uber, Starbucks, United Airlines, and OpenTable. Uber is a fast-growing and increasingly popular transportation service. Despite its […]

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Education Juda Engelmayer Public Relations

Sharp PR for American Knives

From 1998 to 2012, the number of American knife makers dropped by nearly 30 percent. This is just one aspect of a declining American manufacturing industry, but it is no small loss. For example, according to Businessweek, one Massachusetts knife maker employed 500 workers consuming 200 tons of steel annually. This was way back in […]

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Media Public Relations

Frampton Comes Unglued

When something happens, it has immediately happened and cannot happen exactly the same way again. Unless someone captures it on video, and puts it up on YouTube. Then the same incident can be viewed over and over again, dissected and debated until all context is destroyed. In the PR business, Ronn Torossian says he has […]

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Public Relations

How simple ideas can Create huge Charity PR returns

It began with a series of videos. Then it went viral. Random people dumping buckets of ice on their heads in order to get attention – and, hopefully, bring attention to various charitable causes. Those who get doused are encouraged to “pass it on.” As a PR stunt, Ronn Torossian says this trend has feet. […]

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Public Relations Social Media Technology

McDonald’s is Having a Tough Summer

From Super Size Me to health crusades to flawed product releases and minimum wage battles, McDonald’s has faced its fair share of negative PR in the past. But Ronn Torossian says this summer McDonald’s is facing a very different sort of negative news. According to Businessweek, McDonald’s has been ordered to pay $27 million in […]