Categories
Public Relations Social Media

Velveeta Recall has Kraft Answering Tough Questions

Wal-Mart is in the news again, and, once again, the news is not being kind to the massive international retailer. Then again, according to Ronn Torossian this time it’s not Wal-Mart’s fault. According to reports, Kraft Foods is recalling nearly 300 cases of Velveeta cheese sold to Wal-Mart stores across twelve states. Those included in […]

Categories
Crisis Management Public Relations Social Media Technology

Splitsville for JayZ and Beyoncé? It’s A Public Relations Dream Either Way

Is the marriage between JayZ and Beyoncé in need of help from a crisis public relations firm, or is the mega-couple using rumors of relationship trouble as a PR stunt to fuel ticket sales for their massive world tour? Only time will tell. Whispers of cracks in the pair’s relationship first surfaced in May when […]

Categories
Public Relations Technology

BK’s biggest Public Relations hurdle?

A recent headline in BusinessWeek could end up being a PR coup for Burger King, though it was clearly meant to be insulting. The concept of the article is that the relatively youthful age of Burger King’s current leadership means that the company is being “run by children.” While on the surface this accusation has […]

Categories
Branding Public Relations

Carlsberg Viral Video is PR with a Purpose

Sometimes viral video PR can also be a public service announcement, a commercial with heart, if you will. It doesn’t happen often, but sometimes a commercial puts its product second to another message and pulls off a PR coup without coming off as crass or pandering. Such is the case with a YouTube sensation from Carlsberg. […]

Categories
Healthcare Public Relations

Carolinas HealthCare Marries Medicine and Big Data

It reads rather like a futuristic novel: a patient gets a call from his physician’s office asking him to come in. When he arrives, the stern looking nurse ushers him into an exam room. The doctor arrives and says, “Mr. Smith, it has been reported to me that you have not visited the gym in […]

Categories
Public Relations

LeBron James and his Latest Decision: PR Disaster or PR Dream

Like it or not, the decisions of athletes such as Lebron James have ripple effects far beyond the world of sports. King James again created a firestorm of media attention with his latest decision to return to the Cleveland Cavaliers. However, this decision will certainly bring much more positive public relations to his brand rather […]

Categories
Public Relations

Rising Star: How to Make a Mark in a Flooded Market

Reality TV used to be considered a safe bet. Much less expensive to create and market, the programs saved networks money, and kept viewers coming back. One by one, niches were filled, and then competing networks began marketing clones. Soon, the market was flooded. And, just like any flooded market, brands that fail to connect […]

Categories
Branding Public Relations

How TV series PR has Created Subcultures

 The entertainment business is about creating and selling products, so in some respects, entertainment PR is very similar to the Public Relations and marketing used to sell Tonka trucks, and minestrone, and laptop computers. But, because many entertainment properties are both individual and ongoing brands, there are many key differences. In this article, PR Executive Ronn Torossian […]

Categories
Public Relations Technology

Levi’s CEO in the Spotlight for “interesting” Advice

 It may be the strangest environmental support suggestion since the infamous single sheet of toilet paper. Apparently, the CEO of Levi Strauss wants his customers to forego washing their jeans. CEO and Founder of 5WPR Ronn Torossian explains the comment, and the PR consequences: The conversation in question started out innocently enough. CEO Chip Bergh […]

Categories
Branding Public Relations Social Media

Boast Darkens Apple’s Beats Deal

Public relations in the digital, instant media age is a much different animal. Privacy is now more of a concept than a reality. Everyone can shoot video with their phone, and no place is safe or sacred. This is a lesson people continue to learn the hard way, whether it’s a comic making racist remarks […]