The facts almost no longer matter, as churches and civil rights activists from coast to coast organize “hoodie” days and marches to show solidarity and empathy for young Trayvon Martin. If Zimmerman did indeed shoot the teenager for racist or other malicious reasons, when the truth is finally known, he will be properly vilified and sentenced. If, however, the facts prove that he at the very least acted in accordance with Florida’s probably well intentioned, but poorly planned, “stand your ground” Statute 776.013 (3), Mr. Zimmerman will find himself even more vilified by an even angrier public that cannot understand how a hoodie and a pack of Skittles posed a mortal threat to a seemingly large man at 250 pounds, in comparison to the 140 pound young man.
One of the most challenging parts of crisis communication is reacting. It needs to have the right message and happen in a timely quick matter. Problems do not go away on their own, you can’t outwork them. In PR Book “For Immediate Release” by Ronn Torossian there are many examples of handling crisis PR situations […]
Juda Engelmayer was clearly one of the best in the Public Relations industry and he in the matter of minutes had us all open jawed at his prowess and the popularity of 5WPR as a firm.
It is said on Sir. David Ogilvy that during the early days of founding the legendary Ogilvy ad agency he’d go in the office and ask: “Well? Did Coca Cola call already?” He would say the same thing every morning, – until they actually did. Is it a coincidence? Perhaps! Yet owning a Public Relations agency, I can attest that positive thinking integrated into our lives can make a difference.
The 1970’s counter-cultural poem “The Revolution Will Not Be Televised” may have seemed reasonable back then, but that was before media and even social media took over the world as it has done toward the end of the Century and well into the 21st. Today, Gil Scott-Heron would be sorely disappointed to learn how far […]