Remember when the iPad was the undisputed Future of Computing? Not that long ago, really, but since the summer of 2013, Apple has been on the defensive, trying to explain away plummeting sales and a shifting place in the consumer mind. Even the competition got caught up in mobile madness. Tablets were being advertised toe-to-toe with laptops and notebook computers, daring the larger “bulkier” machines to strike back. Well, apparently the honeymoon is over. At least for the iPad.
Tag Archives: 5WPR
You may have heard the word “responsive” when it comes to the internet and the public relations industry. But what does it really mean to be responsive? Catering to the needs and demands of your customers by creating a customized experience through your products and services is what it’s all about. Because of the wide range of devices and technology that is available today, it is more important than ever to make sure that your company website and digital media is user friendly across many different platforms.
The eponymous Nike “Jumpman” logo is arguably even more famous and revered than the omnipresent swoosh. The image adorned Michael Jordan, basketball royalty and one of the richest athletes – from royalties – to ever play any game. Of course, Nike also made untold billions thanks to the “Jordan-Jumpman” brand, a fact that has them back in court defending every nickel of those millions from an artist who says Nike stole his work.
Jacobus Rentmeester sued Nike in federal court claiming copyright infringement. His suit demands profits associated with some $3.2 billion in retail sales (from 2014 alone), but Rentmeester did not stop there. The aggrieved photographer also wants Nike to halt current sales of any products featuring the Jordan brand.
At the heart of the complaint is a photo session Rentmeester says he shot while Jordan was warming up for the 1984 Olympics. Life Magazine had commissioned the work, but Rentmeester says the rights to the images remained his own. After the images had been published, reports indicated that Nike’s Jordan brand designer, Peter Moore, paid less than two hundred bucks for “temporary use of the photo slides.”
According to the suit, Rentmeester argues Nike used his photo to recreate the shot with Jordan wearing his NBA Chicago Bulls gear. The Chicago skyline was added to the shots Nike used, but Rentmeester claims the work is still fundamentally his own. According to media reports related to the suit, the claim states: “Mr. Rentmeester created the pose, inspired by a ballet technique known as a grand jete, a long horizontal jump…”
Subsequent to that initial use, Nike used the image additional times, how many depends on who you ask, as does the amount and reasons why Rentmeester was compensated on those occasions.
This case is an example of how a legal dispute can – and often will – spill over into the court of public opinion. While the case itself will be decided in the court system, the culpability and credibility of each party will have long since been decided by the fans watching this case.
Plus, public opinion will not be limited to perspectives on Nike and the photographer. Opinion and perspective will spill over onto any other athlete who is paid to sport the Jordan brand. This presents a multi-faceted branding and PR scenario requiring both a winning narrative in court and a strong positive message to offer to the court of public opinion.
I had the chance to comment for Fox-5 News in New York on Boston bomber Dzhokhar Tsarnaev appearing on Rolling Stone’s cover in August
Edge of Reality
Oh, the Protestants hate the Catholics, And the Catholics hate the Protestants,
And the Hindus hate the Moslems,
And everybody hates the Jews.
More apt lyrics have yet to be found on the matter than these which comedian, mathematician and lecturer Tom Lehrer wrote in his satirical “National Brotherhood Week” in 1965.
That was before the Six Day War of 1967 and the Yom Kippur War of 1973, before Israel was attacked from all sides by its peace-seeking neighbors, and before Israel seized the land near its borders to protect its population and keep her enemies even further away from its larger cities.
Even though Lehrer was being sardonic, his “joke” is only funny because it rings with some truth. Comedy is often inspired by the truths that we have a harder time coping with on a serious level. Lehrer knew something back then that so many fail to recognize today, and it is that intentional disregard for the facts that help some Jews cope with their guilt for being who they are; it helps the cause of those who would see Israel fall. Read more ..
A version of this article also appeared in the Jewish Star
Disturbing video images from Syria show civilians being used as shields for Syrian troops. They are first seen standing, then lying in front, serving the purpose of the advancing Syrian guards. This, as documents leaked from President Bashar Al-Assad’s office reveal that Iran has been helping Syria circumvent sanctions by handing over $1 billion to continue slaughtering its civilians.
United Nations Secretary-General Ban Ki-moon condemned the ferocity of the Syrian assault, saying “I fear that the appalling brutality we are witnessing in Homs, with heavy weapons firing into civilian neighborhoods, is a grim harbinger of things to come.” He sees the inevitable end to this too.
The U.N. is frozen, unable to do anything about the slaughter of some 6000 people. Security Council mainstays like China and Russia have vetoed any attempts at intervention. Notwithstanding how easy it is for both to act fast when condemning the State of Israel for defending itself – even when it first drops leaflets warning civilians of its intent to strike, the Syrian government has little to worry about from the world body.
While the war against the Syrian people rages on, Iran’s fingerprints were found in some failed attempts to kill Israeli diplomats around the world; in India, Thailand and Georgia. Although they deny it, the Iranian plot was exposed when the terrorists were caught in Thailand with Iranian passports in hand. That one blew his leg off trying to lob a grenade at Thai police only proves incompetence, not detachment.
Now there are heightened threats of Iranian attacks on Jewish and Israeli interests in the U.S. It would seem that Iran is provoking Israeli or American action to create a worldwide calamity. Controlled by the promise of power, oil and financial interests and not the mandate of actually bridging the world of nations, the U.N. remains powerless.
Once again, Iran threatened to close the Strait of Hormuz to block a passageway for a fifth of the world’s oil supply. If Iran does this, it would also make countries that are holding up action in the U.N. against Syria more dependent on Iran’s oil and more prone to do its bidding.
Oil plays a critical role in setting policy and policing human rights or abuses around the world, and it begs the question as to why the United States does not act faster to develop better alternative energy solutions, or why we allow politics to interfere with matters like the Keystone pipeline that could replace a significant quantity of Middle East oil with Canadian crude. We allow issues like electioneering and foreign threats to oppose one another and defeat rational thinking.
The Iranian threat has been brewing for a long time. As it is a very dangerous and difficult situation to manage, leaders of rational countries quietly hope that someone else will strike at the problem first and remove their burden. Some are actually being less quiet while trying to play down their encouragement of a preemptive strike.
Leon Panetta, the U.S. Defense Secretary made no secret in his declaration that he believed Israel would strike Iran. Washington Post columnist David Ignatius wrote on February 2, “Panetta believes there is a strong likelihood that Israel will strike Iran in April, May or June – before Iran enters what Israelis described as a ‘zone of immunity’ to commence building a nuclear bomb.” This week, however, Panetta backed off and refused to confirm that he said it at all.
Then on February 9th, after Iranian state television reported on evidence that the U.S. was behind the assassinations of its scientists, NBC News cited Obama administration insiders suggesting that Israel’s Mossad had trained the People’s Mujahedin of Iran (MEK) to assassinate Iran’s nuclear scientists.
If true, why would it benefit the U.S. to reveal this and possibly provoke Iranian action, which it may have done with the attempts on the lives of Israel’s diplomats this week?
For a nation like the U.S. to pawn off the responsibility of Iran to Israel, through implied acceptance of an inevitable action as Panetta did, or through actual provocation, as the unnamed White House sources did, is confrontational. Yet, it creates enough mayhem should an Israeli first strike occur, and enables U.S. actions under the guise of protecting an ally or an interest rather than the more frowned upon act of actually launching a first strike.
This is a public relations strategy for America to insulate itself from blame of a strike on Iran. Partly for the sake of ultimate anemic approval from the inept U.N., but more to quell the opposition stemming from the American left who does not support military activity.
Syria’s boiling over with Iran’s money, and Iran itself is reaching a standoff with Israel and the west – which is facing a global economic crisis that cannot withstand any oil flow interruptions – something’s got to give. The groundwork is being laid for action. Whether or not the U.S. is making Israel a scapegoat for preemptive action is more about domestic policy and electioneering than real objection to that action.
As President Obama has been buttressing Israel’s military arsenal lately, we would be naïve to assume that Israel and United States are not lockstep on the final course. The posturing is for constituency consumption and not critically indicative of true foreign policy.