Remember when the iPad was the undisputed Future of Computing? Not that long ago, really, but since the summer of 2013, Apple has been on the defensive, trying to explain away plummeting sales and a shifting place in the consumer mind. Even the competition got caught up in mobile madness. Tablets were being advertised toe-to-toe with […]
You may have heard the word “responsive” when it comes to the internet and the public relations industry. But what does it really mean to be responsive? Catering to the needs and demands of your customers by creating a customized experience through your products and services is what it’s all about. Because of the wide […]
The eponymous Nike “Jumpman” logo is arguably even more famous and revered than the omnipresent swoosh. The image adorned Michael Jordan, basketball royalty and one of the richest athletes – from royalties – to ever play any game. Of course, Nike also made untold billions thanks to the “Jordan-Jumpman” brand, a fact that has them […]
Juda Engelmayer of 5W Public Relations (5WPR) on Fox 5 News commenting on the August 2013 Rolling Stone cover
At the 2013 AIPAC convention, Edwin Black of the IBC Channel interviewed Juda Engelmayer on Israel’s politics and the world view on the Jewish State.
He took coffee, a basic common drink that everyone knows, but no one really considers news, and he made it part of the political discussion.
Juda Engelmayer of 5W Public Relations on CBS about Lance Armstrong’s Brand and Crisis. Amidst the doping scandal, Armstrong lost many of his key endorsement deals. Can his brand be rebuilt and what will it take?
When Roger Goodell is setting out to bust the union to get what he wants, the trick is to show you can do better without the union. In this case he’s failing. He’s actually proving the union’s point that they’re needed.”
The parade is the largest gathering of Jews outside of Israel to celebrate the forming of the Jewish state. In the past, it was arranged by the Israel Tribute Committee with respect and dignity. This year, however, some of that respect and dignity may be diminished. Not only will school groups, Jewish organizations, synagogues of all stripes, Zionism-inspired artists and the like proudly proclaim their love for Israel, but this year’s parade will also see people marching who stand accused by some of actively working to undermine Israel. It matters little whether the accusation is a false one. This is a case in which perception counts more than reality.
At some point, the public that cares, but is not invested–namely non-Jews or non-Christian Zionists who just see Israel as a democracy where disorder is common, will just get bored or worn on the subject.Some claim that the endless nature of these difficult cycles calls for a different approach by the parties, yet few really expect anything different from the Arabs. Look at the world today; most of the Arab world operates as if it is still in the Dark Ages. It maintains laws that most Westerners deem antiquated, treats women as chattel and keeps the masses uneducated and desperate. There are only Palestinian refugees because their leadership has consistently refused to allow anyone to build up and move in order to maintain the status of poverty and pain for anti-Israel positioning purposes.