Remember when the iPad was the undisputed Future of Computing? Not that long ago, really, but since the summer of 2013, Apple has been on the defensive, trying to explain away plummeting sales and a shifting place in the consumer mind. Even the competition got caught up in mobile madness. Tablets were being advertised toe-to-toe with laptops and notebook computers, daring the larger “bulkier” machines to strike back. Well, apparently the honeymoon is over. At least for the iPad.
Tag Archives: Juda Engelmayer
You may have heard the word “responsive” when it comes to the internet and the public relations industry. But what does it really mean to be responsive? Catering to the needs and demands of your customers by creating a customized experience through your products and services is what it’s all about. Because of the wide range of devices and technology that is available today, it is more important than ever to make sure that your company website and digital media is user friendly across many different platforms.
The eponymous Nike “Jumpman” logo is arguably even more famous and revered than the omnipresent swoosh. The image adorned Michael Jordan, basketball royalty and one of the richest athletes – from royalties – to ever play any game. Of course, Nike also made untold billions thanks to the “Jordan-Jumpman” brand, a fact that has them back in court defending every nickel of those millions from an artist who says Nike stole his work.
Jacobus Rentmeester sued Nike in federal court claiming copyright infringement. His suit demands profits associated with some $3.2 billion in retail sales (from 2014 alone), but Rentmeester did not stop there. The aggrieved photographer also wants Nike to halt current sales of any products featuring the Jordan brand.
At the heart of the complaint is a photo session Rentmeester says he shot while Jordan was warming up for the 1984 Olympics. Life Magazine had commissioned the work, but Rentmeester says the rights to the images remained his own. After the images had been published, reports indicated that Nike’s Jordan brand designer, Peter Moore, paid less than two hundred bucks for “temporary use of the photo slides.”
According to the suit, Rentmeester argues Nike used his photo to recreate the shot with Jordan wearing his NBA Chicago Bulls gear. The Chicago skyline was added to the shots Nike used, but Rentmeester claims the work is still fundamentally his own. According to media reports related to the suit, the claim states: “Mr. Rentmeester created the pose, inspired by a ballet technique known as a grand jete, a long horizontal jump…”
Subsequent to that initial use, Nike used the image additional times, how many depends on who you ask, as does the amount and reasons why Rentmeester was compensated on those occasions.
This case is an example of how a legal dispute can – and often will – spill over into the court of public opinion. While the case itself will be decided in the court system, the culpability and credibility of each party will have long since been decided by the fans watching this case.
Plus, public opinion will not be limited to perspectives on Nike and the photographer. Opinion and perspective will spill over onto any other athlete who is paid to sport the Jordan brand. This presents a multi-faceted branding and PR scenario requiring both a winning narrative in court and a strong positive message to offer to the court of public opinion.
I had the chance to comment for Fox-5 News in New York on Boston bomber Dzhokhar Tsarnaev appearing on Rolling Stone’s cover in August
At the 2013 AIPAC convention, Edwin Black of the IBC Channel interviewed Juda Engelmayer on Israel’s politics and the world view on the Jewish State.
Starbucks CEO Howard Schultz demonstrated marketing genius this week. He took his common drink of choice for millions of Americans and turned it into the news of the day.
The biggest obstacle to generating consistent publicity for any brand is the often aggressive attack of current events that consumes the media. When war in Israel breaks out or a massacre at a shopping mall or school occurs, news channels develop heartfelt collages choreographed to a stirring musical theme to begin and end each commercial break and that item becomes the only news angle of the day, week or even month. Take the fiscal cliff, and see how Starbucks made it their story. (Read more here)
League officials sticking with replacements, whose blown calls have enraged coaches, players and fans.
By RANDY COVITZ
The Kansas City Star
Both coaches in the Ravens-Patriots game Sunday night made contact with the officials. New England’s Bill Belichick grabbed an official, asking whether the Ravens’ game –winning field goal was under review. It wasn’t. The Ravens won 31-30."
Randy Covitz, The Star
The brand power of the NFL needs more than one screw-up to affect it. “A couple more calls like this, and the public will start seeing the owners as greedy people who don’t care about the game any more.
“When Roger Goodell is setting out to bust the union to get what he wants, the trick is to show you can do better without the union. In this case he’s failing. He’s actually proving the union’s point that they’re needed.”
“That call was the call seen around the world, the laughable call around the world,” said Engelmayer. “Everyone knew that. The NFL’s becoming amateur hour. It’s not going to take much more to start eroding the fan base.”)
— Juda Engelmayer, senior vice-president for crisis management for 5W Public Relations in New York
This Sunday, we who live in the tri-state area will have the opportunity to publicly celebrate the State of Israel’s first 64 years as New York City hosts what has become a tradition over the last 48 years — the Salute to Israel Day Parade (sorry, I mean the Celebrate Israel Parade; more below on why the name change).
The parade is the largest gathering of Jews outside of Israel to celebrate the forming of the Jewish state. In the past, it was arranged by the Israel Tribute Committee with respect and dignity. This year, however, some of that respect and dignity may be diminished. Not only will school groups, Jewish organizations, synagogues of all stripes, Zionism-inspired artists and the like proudly proclaim their love for Israel, but this year’s parade will also see people marching who stand accused by some of actively working to undermine Israel. It matters little whether the accusation is a false one. This is a case in which perception counts more than reality.
I served on the Israel Tribute Committee’s board for several years between 2002 and 2009. My fellow members and I would argue over themes, color schemes, and logo designs. We sometimes fought over whether a band or an act was too parochial, too secular, or too awful, but we always agreed on this: No matter what we chose, it had to highlight the very best of Israel and those who wish the Jewish state well every day, and on parade day in particular. (Read the rest here)
In the spirit of Yom Ha’atzmaot, Israel’s Independence Day, there has been a lot of talk about the bleak situation Israel finds herself in. The lack of progress on the peace front, the looming threat of Iran, the discord across the religious divides within Israel and the tentative relationship Israel has now with the United States administration, all paint a picture of more of the same to come from the Israel and Middle East. That does not bode well, and it will get to the point where stagnancy breeds indifference.Just as the tribal wars, violence, and death in ominous African countries often get remanded to obscure mentions in the media and in people’s minds because nothing seems to make a difference, rendering it routine rather than unusual, the often clichéd sequence of events between Israel and its neighbors gets tired, too.
The rockets fall into Israel, Israel retaliates; Israel hinders movement of Palestinians, PA leadership declares it will not yield in its demand for a right of return. Israel expands its building of Judea and Samaria, and rockets fall into Israel. In the process, American Jews lobby their government leaders, the Israel Prime Minister stands obstinate at the American President who time and again declares solidarity with Israel and pays lip-service to Jewish constituents, but does little to actually get invested in the real issues it faces.