Tag Archives: Juda Engelmayer

How will this nonprofit remake its reputation?

non profit crisis pr

Bonita Springs Assistance Office is a local charity providing emergency financial aid and a food pantry for residents facing a crisis. 39-year old Marjorie Kasell-Johnson (MJ) was the executive director and president of BSAO for about a year before she was recently fired, suspected of misappropriating funds. Continue reading

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Beau Biden Still Doing Good from Beyond

Beau BidenSometimes your good works in this life are so consistent and well-known, that they live beyond your years. For some people, those works live on in a trust, a bequest, or a foundation. For some, it’s a business built from the ground up. For Beau Biden, that means having all your campaign funds funneled into a new charity.
The son of Vice President Joe Biden and an accomplished politician in his own right, Beau Biden had served two terms as Delaware’s Attorney General before cancer took him at the age of 46. Rumors had already placed him in the 2016 governor’s race, cancer or no cancer. His campaign continued to take in donations though he had not yet officially announced his candidacy. That’s how much donors in Delaware thought of Biden. They gave so he could consider running. They knew the sort of man he was, and they wanted that man as their governor.
Sadly, Biden passed away with much left undone in his life, many dreams yet unfulfilled. Even so, he managed to do a lot more than many in about half as many years. His own father spoke of Beau as a hero – a loving husband, dedicated father and accomplished businessman, the sort of person a father can easily be proud of. Many others felt the same way, apparently. To date, roughly $660,000 had been collected by two organizations supporting Biden’s unofficial gubernatorial campaign.
Now, CNN is reporting that many of those funds will be channeled into the Beau Biden Foundation for the Protection of Children. While the principals involved have not said how much, they still have some unfinished business on the political side, any amount at all is a testament to the strength of the memory of the man.
Hallie Biden, Beau’s widow, released a media statement about the bequest. “The campaign money will be used to continue the work Beau loved most — protecting children — and the natural place to do that is the foundation.”
In a situation fraught with sadness and difficult headlines, that is one that can give everyone a reason to smile when they remember a man who made serving others his legacy.

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Filed under Life, Public Relations

Southwest Airlines Delivers Goodwill

southwest airlines

Things have not been good for Southwest Airlines on the PR front lately, but Ronn Torossian says a recent decision may just put them back on even footing. It’s the sort of thing that used to be called “customer service” but is fairly rare these days. A thing that Southwest can justifiably be proud about.

Here’s the story, as reported by travel correspondent Andrew Der:

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Filed under Choices, Juda Engelmayer

Why are iPad Sales Falling

falling ipad sales

Remember when the iPad was the undisputed Future of Computing? Not that long ago, really, but since the summer of 2013, Apple has been on the defensive, trying to explain away plummeting sales and a shifting place in the consumer mind. Even the competition got caught up in mobile madness. Tablets were being advertised toe-to-toe with laptops and notebook computers, daring the larger “bulkier” machines to strike back. Well, apparently the honeymoon is over. At least for the iPad.

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Filed under Branding, Cutting Edge News, Technology

The Need To Be Responsive

responsive

You may have heard the word “responsive” when it comes to the internet and the public relations industry. But what does it really mean to be responsive? Catering to the needs and demands of your customers by creating a customized experience through your products and services is what it’s all about. Because of the wide range of devices and technology that is available today, it is more important than ever to make sure that your company website and digital media is user friendly across many different platforms.

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Filed under Education, Juda Engelmayer, Public Relations

Nike Negates Infringement Claim

nike infringement juda engelmayer

The eponymous Nike “Jumpman” logo is arguably even more famous and revered than the omnipresent swoosh. The image adorned Michael Jordan, basketball royalty and one of the richest athletes – from royalties – to ever play any game. Of course, Nike also made untold billions thanks to the “Jordan-Jumpman” brand, a fact that has them back in court defending every nickel of those millions from an artist who says Nike stole his work.

Jacobus Rentmeester sued Nike in federal court claiming copyright infringement. His suit demands profits associated with some $3.2 billion in retail sales (from 2014 alone), but Rentmeester did not stop there. The aggrieved photographer also wants Nike to halt current sales of any products featuring the Jordan brand.

At the heart of the complaint is a photo session Rentmeester says he shot while Jordan was warming up for the 1984 Olympics. Life Magazine had commissioned the work, but Rentmeester says the rights to the images remained his own. After the images had been published, reports indicated that Nike’s Jordan brand designer, Peter Moore, paid less than two hundred bucks for “temporary use of the photo slides.”

According to the suit, Rentmeester argues Nike used his photo to recreate the shot with Jordan wearing his NBA Chicago Bulls gear. The Chicago skyline was added to the shots Nike used, but Rentmeester claims the work is still fundamentally his own. According to media reports related to the suit, the claim states: “Mr. Rentmeester created the pose, inspired by a ballet technique known as a grand jete, a long horizontal jump…”

Subsequent to that initial use, Nike used the image additional times, how many depends on who you ask, as does the amount and reasons why Rentmeester was compensated on those occasions.

This case is an example of how a legal dispute can – and often will – spill over into the court of public opinion. While the case itself will be decided in the court system, the culpability and credibility of each party will have long since been decided by the fans watching this case.

Plus, public opinion will not be limited to perspectives on Nike and the photographer. Opinion and perspective will spill over onto any other athlete who is paid to sport the Jordan brand. This presents a multi-faceted branding and PR scenario requiring both a winning narrative in court and a strong positive message to offer to the court of public opinion.

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Commenting on Rolling Stone’s Cover of Terrorist bomber Dzhokhar Tsarnaev

I had the chance to comment for Fox-5 News in New York on Boston bomber Dzhokhar Tsarnaev appearing on Rolling Stone’s cover in August

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Filed under Branding, Career and choices, Cutting Edge News, Juda Engelmayer, Public Relations