The eponymous Nike “Jumpman” logo is arguably even more famous and revered than the omnipresent swoosh. The image adorned Michael Jordan, basketball royalty and one of the richest athletes – from royalties – to ever play any game. Of course, Nike also made untold billions thanks to the “Jordan-Jumpman” brand, a fact that has them […]
Few things kill a reputation faster than failure to make good on legitimate debts. Particularly when you have not only committed to pay them, but also received a more lenient consequence because you agreed to pay them. That, says Ronn Torossian, is the situation in which Citigroup itself is in at the moment. According to […]
Public relations campaigns can have a huge impact on a business. They can change public perceptions, increase sales, and improve a business’s viability. However, a strong public relations campaign can also help you to build a brand. Here are a few ways. Create a Narrative The best brands have a story. Everyone knows Bill Gates‘ […]
Financial market watchdogs expect Citigroup to lose more than $150 million because of the roller coaster ups and downs of Swiss currency. But Ronn Torossian says the NYC-based currency trading company is not alone. Many top companies were caught entirely unprepared with the Swiss National bank surprisingly removed the cap on the value of the […]
One of the most valued qualities in a job candidate is the ability to speak, listen and write effectively. Organizations that communicate effectively with their internal and external stakeholders benefit in many ways than those that view communication as an internal matter. Effective communication in the healthcare industry encompasses many factors. Structure This is one […]
It began with a series of videos. Then it went viral. Random people dumping buckets of ice on their heads in order to get attention – and, hopefully, bring attention to various charitable causes. Those who get doused are encouraged to “pass it on.” As a PR stunt, Ronn Torossian says this trend has feet. […]
It reads rather like a futuristic novel: a patient gets a call from his physician’s office asking him to come in. When he arrives, the stern looking nurse ushers him into an exam room. The doctor arrives and says, “Mr. Smith, it has been reported to me that you have not visited the gym in […]
Juda Engelmayer of 5W Public Relations (5WPR) on Fox 5 News commenting on the August 2013 Rolling Stone cover
He took coffee, a basic common drink that everyone knows, but no one really considers news, and he made it part of the political discussion.
Zimmerman himself likely does not have a lot of money, but there was enough money raised through public defense campaign established for him by outside groups to use for bail. Zimmerman either did not think of it as belonging to him per se, or thought it was for defense and not bail, or maybe he truly just did not even consider it. Either way, he kept quiet, and in public relations and crisis communications the one thing you cannot have happen happened to Zimmerman — his carelessness over an issue that would normally be chalked up to a minor misinterpretation of the court’s question as to his ability to post bail, became the “big lie”.