WHAT ISRAEL needs is a new approach. One that will keep it important – central – to the lives and hearts of people around the world, living in an ever more secularized and assimilated society. Many young Israelis themselves, tired of living in a perpetual state of war and with internal religious struggles, no longer feel the Zionism of their elders.
Daunting questions stemming from as far back as Sabra and Shatila haunt Israelis. They continue with failed terrorist assassination attempts, bad press in Jenin, as well as in Gaza and Amona, the Second Lebanon War fiasco, and then the countless, pointless and absolutely heartbreaking collection of corruption stories on every level of Israel’s government and of every variety, from money to sex. Israel was supposed to be the savior of the Jewish people and the return to Zion that God promised in the Bible. Yet Jews are debating whether Israel today is that redemption from Diaspora. How to improve Israel’s image? The simple solution for now is better public relations.