One thing is sure. If Blankfein were a crisis communications client of mine, I might advise him to soften his image a bit. It may have made the difference between the Times op-ed running or not. Here’s a true story that might set a different tone. In the gym where he works out, Blankfein was sitting clothed in little else than his towel reading a newspaper. Another gym rat, riled up about some financial news ran toward him ranting and yelling, “do they know who I am?” – apparently having something to do with the news he thought Blankfein was reading. The two men did not know one another, yet angry guy persisted to explain himself to Blankfein saying, “do you know who the (expletive) I am?”