Categories
Career and choices Crisis Management Cutting Edge News New York City News and Views Obama Politics

The New York Times Plays Devil’s Advocate to God’s Messenger

One thing is sure. If Blankfein were a crisis communications client of mine, I might advise him to soften his image a bit. It may have made the difference between the Times op-ed running or not. Here’s a true story that might set a different tone. In the gym where he works out, Blankfein was sitting clothed in little else than his towel reading a newspaper. Another gym rat, riled up about some financial news ran toward him ranting and yelling, “do they know who I am?” – apparently having something to do with the news he thought Blankfein was reading. The two men did not know one another, yet angry guy persisted to explain himself to Blankfein saying, “do you know who the (expletive) I am?”

Edge of Media Manipulation
The New York Times Plays Devil’s Advocate to God’s Messenger
By: Juda Engelmayer

Who is Greg Smith, and why do we care? He was an employee who quit Goldman Sachs in a public way and posted it in a New York Times op-ed. The better question is why should we care? After all, Goldman Sachs probably has had staff quit before for a whole host of reasons, from better opportunities to being disillusioned, to just not meeting the expectations or needs. Gee, I have had some really good people quit the firm where I work, and quit on me for that matter. Some wrote letters too.  It’s not news; it’s life.

Work is just that, work. Some love it, some hate it, and some find it a calling; others just work because they need to pay the bills. I work because I enjoy what I do, but also because I get bored doing nothing; and I can certainly use the money. So what is Greg Smith’s deal that so many are now paying attention?

He quit one of the biggest financial institutions and lambasted it in perhaps the single most influential media venue still in print. Yet, it’s not news. Goldman has some 30,000 people working for it, and what are the odds that Greg Smith was not the only employee to walk out that door this same week? It begs the question as to why the New York Times printed it in the first place.

(Read More)

Juda Engelmayer is President and Partner with the NY PR agency, HeraldPR

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s