Edge of Media Manipulation
The New York Times Plays Devil’s Advocate to God’s Messenger
By: Juda Engelmayer
Who is Greg Smith, and why do we care? He was an employee who quit Goldman Sachs in a public way and posted it in a New York Times op-ed. The better question is why should we care? After all, Goldman Sachs probably has had staff quit before for a whole host of reasons, from better opportunities to being disillusioned, to just not meeting the expectations or needs. Gee, I have had some really good people quit the firm where I work, and quit on me for that matter. Some wrote letters too. It’s not news; it’s life.
Work is just that, work. Some love it, some hate it, and some find it a calling; others just work because they need to pay the bills. I work because I enjoy what I do, but also because I get bored doing nothing; and I can certainly use the money. So what is Greg Smith’s deal that so many are now paying attention?
He quit one of the biggest financial institutions and lambasted it in perhaps the single most influential media venue still in print. Yet, it’s not news. Goldman has some 30,000 people working for it, and what are the odds that Greg Smith was not the only employee to walk out that door this same week? It begs the question as to why the New York Times printed it in the first place.
Juda Engelmayer is President and Partner with the NY PR agency, HeraldPR