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Crisis Management Politics Religion

What is George Zimmerman Thinking?

Zimmerman himself likely does not have a lot of money, but there was enough money raised through public defense campaign established for him by outside groups to use for bail. Zimmerman either did not think of it as belonging to him per se, or thought it was for defense and not bail, or maybe he truly just did not even consider it. Either way, he kept quiet, and in public relations and crisis communications the one thing you cannot have happen happened to Zimmerman — his carelessness over an issue that would normally be chalked up to a minor misinterpretation of the court’s question as to his ability to post bail, became the “big lie”.