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Crisis Management Politics Religion

What is George Zimmerman Thinking?

Zimmerman himself likely does not have a lot of money, but there was enough money raised through public defense campaign established for him by outside groups to use for bail. Zimmerman either did not think of it as belonging to him per se, or thought it was for defense and not bail, or maybe he truly just did not even consider it. Either way, he kept quiet, and in public relations and crisis communications the one thing you cannot have happen happened to Zimmerman — his carelessness over an issue that would normally be chalked up to a minor misinterpretation of the court’s question as to his ability to post bail, became the “big lie”.

By (about the author)

opednews.com

 In invoking the “God’s plan” message, George Zimmerman and his team of public relations specialists made a critical decision.  The man who shot and killed the unarmed youth Treyvon Martin in Sanford, Florida offered an exclusive interview to Fox News’ Sean Hannity and expressed little remorse while telling America that the events leading to, and Martin’s death were part of God’s plan.  What he did do was attempt to draw support from a different direction; the usually right leaning Christian groups, who are also often strong supporters of the Second Amendment.
The natural support base for Martin comes from the African American communities, and the fact that Al Sharpton took up the cause reinforces the image of the civil rights agenda, black versus white, and the underprivileged versus the middle and upper class.  Martin’s cause became known and big, getting all the way up to the President of the United States’ bully pulpit, and millions on the left rallied behind the boy’s family seeking justice for Treyvon.  Then came the pictures of Zimmerman walking through the police station, some had him looking uninjured and others showed him with a few band-aids on his head questioned Zimmerman’s version of events that fateful night. (Continue Reading)
Juda Engelmayer is President and Partner with the NY PR agency, HeraldPR

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