When You Can Make the News Your Story, You Master Public Relations

Starbuck’s cups say “Come Together”

Starbucks CEO Howard Schultz demonstrated marketing genius this week.  He took his common drink of choice for millions of Americans and turned it into the news of the day.

The biggest obstacle to generating consistent publicity for any brand is the often aggressive attack of current events that consumes the media. When war in Israel breaks out or a massacre at a shopping mall or school occurs, news channels develop heartfelt collages choreographed to a stirring musical theme to begin and end each commercial break and that item becomes the only news angle of the day, week or even month.  Take the fiscal cliff, and see how Starbucks made it their story.  (Read more here)

Advertisements

1 Comment

Filed under Creative Writing, Crisis Management, Media, News and Views, Politics

One response to “When You Can Make the News Your Story, You Master Public Relations

  1. Pingback: Four Ways a Strong Public Relations Campaign Can Help Build Your Brand | Juda Engelmayer's Blog

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s