When the Obama administration wanted help in countering the success ISIS is having online, they didn’t call the CIA or the Defense Department. They called in the experts – Apple, Google, Facebook, YouTube, and Twitter. Government officials want to be able to monitor and track ISIS communications on the ‘net, and they need answers on […]
PR How To Guide: Marketing to Women
Today’s woman feels pressure to do it all – raise a family, be a great spouse, run a business or succeed at their job, stay active and healthy, participate in the community, keep a home organized and clean… it’s overwhelming! Marketing efforts that are directed at women have to keep this “do it all” mentality […]
“Work hard and you shall do well.” Jonah Engler “The golden rule for every business man is this: “Put yourself in your customer’s place.” Orison Swett Marden “It takes more than capital to swing business. You’ve got to have the A. I. D. degree to get by — Advertising, Initiative, and Dynamics.” Ren Mulford Jr. […]
Pop stars trading on “pretty” is nothing new. Since video killed the radio star, pop icons have separated themselves from also-rans by being prettier, edgier, or more visually interesting and entertaining. Production became not only a tool, but a necessity of the trade. Better production meant better sound, and that dynamic made celebrities out of […]
Great Phones & Giant Robots
When you think of South Korea you likely think of cars, smartphones, and flat screen TVs. But what about robots? Well, with the advent of a state-sponsored 735 million dollar theme park featuring futuristic rides, as well as R&D labs, robots are fast becoming big business in South Korea. The park is not set to […]
Frampton Comes Unglued
When something happens, it has immediately happened and cannot happen exactly the same way again. Unless someone captures it on video, and puts it up on YouTube. Then the same incident can be viewed over and over again, dissected and debated until all context is destroyed. In the PR business, Ronn Torossian says he has […]
It may be one of the most necessary “unfair” questions ever asked in a courtroom, and it certainly has people lining up on both sides of the issue. Are drug makers responsible for the “epidemic” of prescription painkiller abuse? This situation is causing quite a Healthcare PR uproar. According to a report in Bloomberg Businessweek, […]
He took coffee, a basic common drink that everyone knows, but no one really considers news, and he made it part of the political discussion.
The Republican Party isn’t delivering the way a strong brand should. If it were a failing business, how would a savvy businessperson turn it around?
We would applaud even louder if the deputy minister of education — a representative of the charedi Agudath Israel party — would join the parents in protecting the schoolchildren and condemning the violence. He will not do so, however, because charedi leaders say they do not want to identify with what they see as anti-charedi elements. Translated, that means the modern Orthodo