Zimmerman himself likely does not have a lot of money, but there was enough money raised through public defense campaign established for him by outside groups to use for bail. Zimmerman either did not think of it as belonging to him per se, or thought it was for defense and not bail, or maybe he truly just did not even consider it. Either way, he kept quiet, and in public relations and crisis communications the one thing you cannot have happen happened to Zimmerman — his carelessness over an issue that would normally be chalked up to a minor misinterpretation of the court’s question as to his ability to post bail, became the “big lie”.
One thing is sure. If Blankfein were a crisis communications client of mine, I might advise him to soften his image a bit. It may have made the difference between the Times op-ed running or not. Here’s a true story that might set a different tone. In the gym where he works out, Blankfein was sitting clothed in little else than his towel reading a newspaper. Another gym rat, riled up about some financial news ran toward him ranting and yelling, “do they know who I am?” – apparently having something to do with the news he thought Blankfein was reading. The two men did not know one another, yet angry guy persisted to explain himself to Blankfein saying, “do you know who the (expletive) I am?”