Branding Healthcare

The French Way of Cancer Treatment

Although healthcare is provided for everyone in the United States, the system has problems that must be addressed for it to function better. The French system and the French way of cancer treatment in particular, are being widely publicized by organizations including the World Health Organization which has ranked the French system as the best […]

Healthcare Public Relations

Carolinas HealthCare Marries Medicine and Big Data

It reads rather like a futuristic novel: a patient gets a call from his physician’s office asking him to come in. When he arrives, the stern looking nurse ushers him into an exam room. The doctor arrives and says, “Mr. Smith, it has been reported to me that you have not visited the gym in […]