Category Archives: Public Relations

McDonald’s feeling the heat to drop antibiotics

mcdonalds antibiotics

For a long time, McDonald’s and other fast-food franchise brands have been unwilling and unenthusiastic participants in the ongoing debate over healthier food options. Especially for kids.

It’s not really that Mickey D’s wants kids to eat unhealthy. It’s simply that the business model is not based on freshly made and prepared foods. It’s about decent quality meals at a reasonable price served fast and consistently across all locations. The latter concerns, fast and consistent are the biggest keys to the success of the franchise. That’s the model, and there is a long chain of events that leads to the cashier putting that wrapped burger in the brown paper bag. Continue reading

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Filed under Branding, News and Views, Public Relations

Hostess Brand Goes Public this Fall

Yep, that’s right. And not only are they going public with a new IPO that will trade as HOSTESS, but they are looking at adding new treats to their lineup.

A year or so ago, a majority stake in Hostess was sold to Gores Group (GRSHU), who has raised an additional $375 million to purchase another company or key brand with similar products. They are looking to combine the two into the new Hostess brand. Continue reading

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Crowdfunding: the new Real Estate goldmine

real estate pr

Everyone knows there can be big rewards in real estate investing. But, for many, the risk was always too high. No matter which way you went – commercial or residential – there were so many variables that even the savviest investor could lose his shirt.

But crowdfunding is changing that. A startup called RealtyShares recently launched a way for investors to put small amounts of cash into larger deals. In this way, you could spread the risk out among many different projects and increase your chances of success. Better still, investors can get a piece of major projects with relatively little cash up front. For example: for projects ranging from $100,000 to well over tens of millions, the buy-in could be as little as $5,000.

This method allows beginner investors to get a piece of the larger action and veteran investors to spread the risk around. Instead of putting fifty grand into a single make or break project, investors can put the same money into ten projects. Even if half of those projects don’t turn a profit, you are still likely to cash in.

Elie Hirschfeld, a real estate developer noted, “This idea works great for developers too. Instead of going to one well-heeled investor for the cash to get a project going, some will turn to crowdfunding getting cash faster and easier.”

In 2015 alone RealtyShares built $300 million in real estate property value through 200 different projects in 17 states. According to company spokesmen, investors have been getting between 8 and 29 percent return on their investment, depending on the project. Try getting that in a mutual fund! This is just one way crowdfunding has revolutionized business and investing. What are some ways you think crowdfunding will change the world in 2016?

 

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Bad News Continues for Volkswagen

Volkswagen Crisis PR

The news just keeps getting worse for Volkswagen. After the story of the German automaker’s international emissions scandal broke, everyone in consumer PR knew it would be bad. But it’s worse. November sales plummeted more than 25 percent. In the time of year every automaker is desperately trying to clear out old inventory to make way for new models, no one is buying. Continue reading

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Filed under Juda Engelmayer, Public Relations

How will this nonprofit remake its reputation?

non profit crisis pr

Bonita Springs Assistance Office is a local charity providing emergency financial aid and a food pantry for residents facing a crisis. 39-year old Marjorie Kasell-Johnson (MJ) was the executive director and president of BSAO for about a year before she was recently fired, suspected of misappropriating funds. Continue reading

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Beau Biden Still Doing Good from Beyond

Beau BidenSometimes your good works in this life are so consistent and well-known, that they live beyond your years. For some people, those works live on in a trust, a bequest, or a foundation. For some, it’s a business built from the ground up. For Beau Biden, that means having all your campaign funds funneled into a new charity.
The son of Vice President Joe Biden and an accomplished politician in his own right, Beau Biden had served two terms as Delaware’s Attorney General before cancer took him at the age of 46. Rumors had already placed him in the 2016 governor’s race, cancer or no cancer. His campaign continued to take in donations though he had not yet officially announced his candidacy. That’s how much donors in Delaware thought of Biden. They gave so he could consider running. They knew the sort of man he was, and they wanted that man as their governor.
Sadly, Biden passed away with much left undone in his life, many dreams yet unfulfilled. Even so, he managed to do a lot more than many in about half as many years. His own father spoke of Beau as a hero – a loving husband, dedicated father and accomplished businessman, the sort of person a father can easily be proud of. Many others felt the same way, apparently. To date, roughly $660,000 had been collected by two organizations supporting Biden’s unofficial gubernatorial campaign.
Now, CNN is reporting that many of those funds will be channeled into the Beau Biden Foundation for the Protection of Children. While the principals involved have not said how much, they still have some unfinished business on the political side, any amount at all is a testament to the strength of the memory of the man.
Hallie Biden, Beau’s widow, released a media statement about the bequest. “The campaign money will be used to continue the work Beau loved most — protecting children — and the natural place to do that is the foundation.”
In a situation fraught with sadness and difficult headlines, that is one that can give everyone a reason to smile when they remember a man who made serving others his legacy.

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Filed under Life, Public Relations

The Need To Be Responsive

responsive

You may have heard the word “responsive” when it comes to the internet and the public relations industry. But what does it really mean to be responsive? Catering to the needs and demands of your customers by creating a customized experience through your products and services is what it’s all about. Because of the wide range of devices and technology that is available today, it is more important than ever to make sure that your company website and digital media is user friendly across many different platforms.

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Filed under Education, Juda Engelmayer, Public Relations