For a long time, McDonald’s and other fast-food franchise brands have been unwilling and unenthusiastic participants in the ongoing debate over healthier food options. Especially for kids. It’s not really that Mickey D’s wants kids to eat unhealthy. It’s simply that the business model is not based on freshly made and prepared foods. It’s about […]
Category: Public Relations
Yep, that’s right. And not only are they going public with a new IPO that will trade as HOSTESS, but they are looking at adding new treats to their lineup. A year or so ago, a majority stake in Hostess was sold to Gores Group (GRSHU), who has raised an additional $375 million to purchase […]
Everyone knows there can be big rewards in real estate investing. But, for many, the risk was always too high. No matter which way you went – commercial or residential – there were so many variables that even the savviest investor could lose his shirt. But crowdfunding is changing that. A startup called RealtyShares recently […]
The news just keeps getting worse for Volkswagen. After the story of the German automaker’s international emissions scandal broke, everyone in consumer PR knew it would be bad. But it’s worse. November sales plummeted more than 25 percent. In the time of year every automaker is desperately trying to clear out old inventory to make […]
Bonita Springs Assistance Office is a local charity providing emergency financial aid and a food pantry for residents facing a crisis. 39-year old Marjorie Kasell-Johnson (MJ) was the executive director and president of BSAO for about a year before she was recently fired, suspected of misappropriating funds.
Sometimes your good works in this life are so consistent and well-known, that they live beyond your years. For some people, those works live on in a trust, a bequest, or a foundation. For some, it’s a business built from the ground up. For Beau Biden, that means having all your campaign funds funneled into […]
You may have heard the word “responsive” when it comes to the internet and the public relations industry. But what does it really mean to be responsive? Catering to the needs and demands of your customers by creating a customized experience through your products and services is what it’s all about. Because of the wide […]
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Citi Fails to pay Debts
Few things kill a reputation faster than failure to make good on legitimate debts. Particularly when you have not only committed to pay them, but also received a more lenient consequence because you agreed to pay them. That, says Ronn Torossian, is the situation in which Citigroup itself is in at the moment. According to […]
“Work hard and you shall do well.” Jonah Engler “The golden rule for every business man is this: “Put yourself in your customer’s place.” Orison Swett Marden “It takes more than capital to swing business. You’ve got to have the A. I. D. degree to get by — Advertising, Initiative, and Dynamics.” Ren Mulford Jr. […]
It is a fact, the next F-150 will be made of aluminum. While Ford designers and promoters are over the moon about this purported advancement in truck manufacturing, not every pickup fan is feeling the love. In fact, as CEO of 5W PR Ronn Torossian points out, the new design and supposed upgrade has triggered […]
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