For a long time, McDonald’s and other fast-food franchise brands have been unwilling and unenthusiastic participants in the ongoing debate over healthier food options. Especially for kids. It’s not really that Mickey D’s wants kids to eat unhealthy. It’s simply that the business model is not based on freshly made and prepared foods. It’s about […]
Category: Branding
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Lululemon Facing Dangerous Drawstrings
Lululemon is recalling nearly 320,000 women’s tops from the U.S. and Canadian markets, and there are rightfully concerns about Lulu’s second Lemon product within a few years and the negative PR of the two incidents. Just when Lululemon looked like they had put the see-through yoga pants behind them, now they are getting smacked in […]
Remember when the iPad was the undisputed Future of Computing? Not that long ago, really, but since the summer of 2013, Apple has been on the defensive, trying to explain away plummeting sales and a shifting place in the consumer mind. Even the competition got caught up in mobile madness. Tablets were being advertised toe-to-toe with […]
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Nike Negates Infringement Claim
The eponymous Nike “Jumpman” logo is arguably even more famous and revered than the omnipresent swoosh. The image adorned Michael Jordan, basketball royalty and one of the richest athletes – from royalties – to ever play any game. Of course, Nike also made untold billions thanks to the “Jordan-Jumpman” brand, a fact that has them […]
Public relations campaigns can have a huge impact on a business. They can change public perceptions, increase sales, and improve a business’s viability. However, a strong public relations campaign can also help you to build a brand. Here are a few ways. Create a Narrative The best brands have a story. Everyone knows Bill Gates‘ […]
With the blizzard in the Northeast, many people will now resort to Skype calls. Some quotes on how SKYPE has changed the way people communicate. · “Skype is not a top-down communication channel. It offers free conference calls. Thus nine people can communicate and interact simultaneously online. This way, one person’s message gets transmitted to […]
There’s nothing wrong with tooting your own horn, but you need to do it at the right time, to the right audience, and for the right reasons. CEO of 5WPR Ronn Torossian explains. Some people would love to live in a world where you are actually judged on the quality of your work and the […]
In business there are few traits that can apply an immediate impact on your career like having Strong Discipline can. Through this professional trait many things become achievable.I have collected some of my favorite quotes on Discipline. · “Without being disciplined you wont get as far.” Gennady Barsky · “It is necessary to instill a […]
When a doctor is a good communicator, three things are achieved: they improve the interpersonal relationship with the patient,they improve the quality of the information relayed to the patient and they include the patient in the decision-making process. Improve interpersonal relationship Good communication helps to ensure that the patient has a better understanding of the […]
It is a fact, the next F-150 will be made of aluminum. While Ford designers and promoters are over the moon about this purported advancement in truck manufacturing, not every pickup fan is feeling the love. In fact, as CEO of 5W PR Ronn Torossian points out, the new design and supposed upgrade has triggered […]
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