Tag: Tour De France

Juda Engelmayer of HerldPR on CBS about Lance Armstrong’s Brand and Crisis

Post author By Juda Engelmayer
Post date October 18, 2012
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Juda Engelmayer of 5W Public Relations on CBS about Lance Armstrong’s Brand and Crisis. Amidst the doping scandal, Armstrong lost many of his key endorsement deals. Can his brand be rebuilt and what will it take?

Tags CBS News, Juda Engelmayer, Lance Armstrong, Tour De France

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