Juda Engelmayer of HeraldPR on CBS about Lance Armstrong’s Brand and Crisis. Amidst the doping scandal, Armstrong lost many of his key endorsement deals. Can his brand be rebuilt and what will it take?
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Juda Engelmayer of HerldPR on CBS about Lance Armstrong’s Brand and Crisis
Juda Engelmayer of 5W Public Relations on CBS about Lance Armstrong’s Brand and Crisis. Amidst the doping scandal, Armstrong lost many of his key endorsement deals. Can his brand be rebuilt and what will it take?
