Categories
Branding Corporations Public Relations Social Media

Ford and the F-150 – how a top seller became a PR Drag

It is a fact, the next F-150 will be made of aluminum. While Ford designers and promoters are over the moon about this purported advancement in truck manufacturing, not every pickup fan is feeling the love. In fact, as CEO of 5W PR Ronn Torossian points out, the new design and supposed upgrade has triggered […]