Categories
Corporations

Swiss Currency Hurting Citigroup Consumer Relations

Financial market watchdogs expect Citigroup to lose more than $150 million because of the roller coaster ups and downs of Swiss currency. But Ronn Torossian says the NYC-based currency trading company is not alone. Many top companies were caught entirely unprepared with the Swiss National bank surprisingly removed the cap on the value of the […]

Categories
Branding Corporations Public Relations Social Media

Ford and the F-150 – how a top seller became a PR Drag

It is a fact, the next F-150 will be made of aluminum. While Ford designers and promoters are over the moon about this purported advancement in truck manufacturing, not every pickup fan is feeling the love. In fact, as CEO of 5W PR Ronn Torossian points out, the new design and supposed upgrade has triggered […]

Categories
Choices Corporations Crisis Management

Understanding and Assessing Risk through Risk Management

Risk management is an area of business that offers a firm great savings potential when making complicated decisions. The tenets of the traditional philosophy allow consultants to bring a different kind of focus to their analysis, asking them to look for areas in which a firm might be exposed to greater risk during the course […]

Categories
Corporations Crisis Management Media Public Relations

Bitter pill – California Counties Sue Drug Companies

It may be one of the most necessary “unfair” questions ever asked in a courtroom, and it certainly has people lining up on both sides of the issue. Are drug makers responsible for the “epidemic” of prescription painkiller abuse? This situation is causing quite a Healthcare PR uproar.  According to a report in Bloomberg Businessweek, […]

Categories
Corporations

Dr. Chauncey Crandall, Labstyle & More..

LabStyle Innovations Corp. developer of the Dario™ Diabetes Management Solution, announced that world-renowned urologist and researcher, and co-founded numerous technology initiatives Professor Steven Kaplan, has joined the company’s Board of Directors. Professor Kaplan is an internationally recognized urologist and researcher who also brings a rich business background to LabStyle’s board.  He has co-founded and worked […]

Categories
Corporations Juda Engelmayer

Guest post to Ronn Torossian blog on Ronntorossian.com

Guest post to Ronn Torossian blog on Ronntorossian.com Mama, don’t take my Kodachrome by Juda Engelmayer, SVP, 5WPR “When I think back on all the crap I learned in high school It’s a wonder I can think at all, and though my lack of education hasn’t hurt me none, I can read the writing on […]