One of the most valued qualities in a job candidate is the ability to speak, listen and write effectively. Organizations that communicate effectively with their internal and external stakeholders benefit in many ways than those that view communication as an internal matter. Effective communication in the healthcare industry encompasses many factors.
Structure
This is one of the most important components of good communication. Professionals in the healthcare industry should organize information in a logical, easy-to-understand manner. For example, avoid using technical and medical jargon when relaying information to people who are not in the medical field.
Transparency
Effective communication in the healthcare industry should be transparent. For example, in a hospital setting, transparency refers to how much information should be revealed about the hospital, its dealings, policies and developments. Honesty and integrity are important elements of effective communication in the healthcare industry because they inspire trust between the industry and its internal and external stakeholders. Transparency in communication also ensures that everyone has the information they require to make the right decisions.
Accuracy
Many factors in the healthcare industry affect people’s lives directly and indirectly. Inaccurate information in research and other factors in the healthcare industry may even lead to loss of lives. Accuracy in communication can be enhanced mainly through research.
Sensitivity
The workforce in the healthcare industry is highly diverse. Therefore, the ability to practice sensitivity in communication is highly valued. Sensitivity in communication involves taking account of cultural differences in communication styles and adapting your messages so that they can be well received by your intended audience.
Effective communication in the healthcare industry is a broad field that encompasses many factors. Many companies are now hiring public relations managers to handle their internal and external communication. There are many benefits of hiring Public relations managers to handle communication for businesses in the healthcare industry.
• By hiring public relations managers, you receive experienced professionals who can brainstorm and tell the story of your company in a unique way.
• An external PR firm provides third party objectivity in communication. Effective communication may involve stepping back, assessing the situation and offering fresh ideas and perspectives.
• Public relations managers have the expertise to tailor creative messages that can break through misunderstandings and negative public opinions.
• PR managers have established communication with the media. While internal PR managers may be more passionate about their firms, news coming from them may seem biased and non-credible, which the media may not buy.
• Experienced PR managers work with company spokespeople and teach them how to deliver catchy sound bites, answer tough questions from the media and stick to important messages.
Juda Engelmayer's Blog 