Category Archives: Juda Engelmayer

How these top tech brands are helping fight terrorism

tech brands fighting terror

When the Obama administration wanted help in countering the success ISIS is having online, they didn’t call the CIA or the Defense Department. They called in the experts – Apple, Google, Facebook, YouTube, and Twitter.

Government officials want to be able to monitor and track ISIS communications on the ‘net, and they need answers on the best ways to do that.

While this is not the first time major American brands entered a war, it does signal a sea change in how moderns wars are fought.

In the early days of America’s fight against Fascism in Germany, Italy, and Japan, U.S. companies such as Ford and General Motors turned their factories into productions companies for the war effort. Nowadays, the DOD has its own go-to suppliers, and the war has shifted into new terrain – cyberspace.

ISIS, far from being only a few ignorant Middle Eastern peasants, has done an incredible job using the internet – particularly social media – to connect with sympathizers, recruit fighters, and radicalize others, even in the west. While western coalition forces may be beating ISIS in the field, they are struggling against the radicals’ social media PR efforts.

White House officials expected at the meeting, either in person or by teleconference, include Attorney General Loretta Lynch, FBI Director James Comey, White House chief of staff Denis McDonough and Director of National Intelligence James Clapper. The guest list details just how serious the administration is taking this threat.

Officials want to know how they can make it harder for terrorists to use the ‘net to benefit their cause. Tough challenge there.

The second purpose of the meeting and the more important one from a tactical standpoint is how those fighting ISIS can develop and disseminate their own counterprogramming.

staff_sergeant_david_firester_2010

Staff Sergeant David Firester

Propaganda has been a part of every war in recorded history. Armies use it to pump up their own troops, discourage the enemy and win the hearts and minds of non-combatants on both sides. There is both an art and a science to propaganda messaging. Sometimes it is as sharp as a scalpel. Other times it is as subtle as tossing a flaming torch into a fireworks factory. Counter terrorism expert David Firester, founder and CEO of TRAC Intelligence, said, “Knowing when, how, and how much to employ each of these tactics is a vital operational necessity. Hopefully, these top tech companies can help the U.S. do a better job”.

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Filed under David Firester, Juda Engelmayer, Media, Technology

Bad News Continues for Volkswagen

Volkswagen Crisis PR

The news just keeps getting worse for Volkswagen. After the story of the German automaker’s international emissions scandal broke, everyone in consumer PR knew it would be bad. But it’s worse. November sales plummeted more than 25 percent. In the time of year every automaker is desperately trying to clear out old inventory to make way for new models, no one is buying. Continue reading

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Filed under Juda Engelmayer, Public Relations

167 Jewish sites and cemeteries saved by Muslim nation of Morocco; King Mohammed VI honored at New York Museum of Modern Art

At the New York Museum of Modern Art on November 19, distinguished guests from a multitude of faiths converged to pay tribute to King Mohammed VI of Morocco. The Moroccan royal was honored for his work in preservation of Jewish cemeteries in his mostly Muslim nation. King Mohammed’s efforts reflect how citizen and leadership majorities can still successfully join together in harmony to provide for the interests of minorities.

Attendance of this distinguished event was also a successful joining, with many religious dignitaries standing to applaud the king. His Eminence Cardinal Timothy M. Dolan, Archbishop of New York, was present for the ceremony, as was His Eminence Archbishop Demetrios, Primate of the Greek Orthodox Archdiocese of America. President of the Appeal of Conscience Foundation, Rabbi Arthur Schneier lauded King Mohammed’s efforts, as did Imam Mohamed Hamagid, the Islamic Society of North America’s President.

Despite increasing tensions and ever present cultural stressors throughout the world, this convergence indicates the willingness of peoples from all faiths to work together for common good. Hosted by the Council of Jewish Communities of Morocco and produced in conjunction with religious leadership and the Conference of Presidents of Major American Jewish Organizations, the Thursday event proved well-attended by diverse peoples with the goal of honoring King Mohammed VI for his rehabilitation of Morocco’s Jewish cemeteries.

A photo journal produced as part of the cemetery rehabilitation project chronicles efforts from start to finish. The project has become known as “The House of Life.” The Conference of Presidents and King Mohammed hope that the photo collection will one day be exhibited within a museum such as the New York Museum of Modern Art.

Religious historic sites today often suffer the wrath of disrespect and wanton destruction. It is rare that one religious group will work diligently to restore damaged sites of another faith, as this project entailed. The House of Life is seen as a positive example of interfaith historic preservation in a time when so many faiths fail to find common ground or work together with mutual respect. It is a project of hope.

Launched in April 2010, the House of Life project of Morocco spent five full years rehabilitating Jewish cemeteries throughout the kingdom. King Mohammed VI oversaw efforts and directed the course of action for restoration of 167 Jewish burial places. As part of the project, 159 new doors were installed. 140,000 feet of fencing was constructed. Perhaps most heartrending, over 12,600 graves were repaired.

Of the project, Ambassador Serge Berdugo quoted the king as saying that House of Life is a testimony of the kingdom’s spiritual heritage, as well as its richness and diversity. The king paid tribute to the country’s Jewish legacy and called its rituals and other aspects an “intrinsic part of our country’s heritage for more than three thousand years.” He referred to the new Moroccan Constitution, wherein Hebrew heritage is recognized as a facet of the national identity.

As part of his speech, Rabbi Arthur Schneier noted appreciation and thankfulness for the work of His Majesty Mohammed VI. Schneier called him a “role model of interreligious peaceful coexistence between the children of Abraham.” Schneier then recognized united pursuit of tolerance and peace through diversity. He said, “United we shall prevail over the terrorist scourge that has metastasized, united we shall prevail over the wreckers of civilizations.”

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Filed under Education, Juda Engelmayer, Judasim

Southwest Airlines Delivers Goodwill

southwest airlines

Things have not been good for Southwest Airlines on the PR front lately, but Ronn Torossian says a recent decision may just put them back on even footing. It’s the sort of thing that used to be called “customer service” but is fairly rare these days. A thing that Southwest can justifiably be proud about.

Here’s the story, as reported by travel correspondent Andrew Der:

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Filed under Choices, Juda Engelmayer

The Need To Be Responsive

responsive

You may have heard the word “responsive” when it comes to the internet and the public relations industry. But what does it really mean to be responsive? Catering to the needs and demands of your customers by creating a customized experience through your products and services is what it’s all about. Because of the wide range of devices and technology that is available today, it is more important than ever to make sure that your company website and digital media is user friendly across many different platforms.

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Christopher Burch, Richard Branson and Marlen Kruzhkov On Success

quotes-on-success

  • “Work hard and you shall do well.” Jonah Engler
  • “The golden rule for every business man is this: “Put yourself in your customer’s place.” Orison Swett Marden
  • “It takes more than capital to swing business. You’ve got to have the A. I. D. degree to get by — Advertising, Initiative, and Dynamics.” Ren Mulford Jr.
  • “Success in business requires training and discipline and hard work. But if you’re not frightened by these things, the opportunities are just as great today as they ever were.” David Rockefeller
  • “To be successful, you have to have your heart in your business, and your business in your heart.” Thomas Watson, Sr.
  • “The successful man is the one who finds out what is the matter with his business before his competitors do.” Roy L. Smith
  • “In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later.” Harold Geneen
  • “To succeed in business, to reach the top, an individual must know all it is possible to know about that business.” J. Paul Getty
  • “In business, I’ve discovered that my purpose is to do my best to my utmost ability every day. That’s my standard. I learned early in my life that I had high standards.” Donald Trump
  • “A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” Richard Branson
  • “Be Positive and keep your head up.”  Marlen Kruzhkov
  • “Nobody talks about entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking. Running that first shop taught me business is not financial science; it’s about trading: buying and selling.” Anita Roddick
  • “If everything came easy in business everyone would have a business and be millionaires. It takes hard work, consistent effort and courage to keeping fighting the monster of failure.” Delaine Robbins
  • “Always consider who you’re learning from. Don’t listen to people who are not experiencing the success you want.” Ehab Atalla
  • “Rejection is one step to get you closer to the destination if you simply stay persistent.” Sarah Tse
  • “The greatest barrier to success is the fear of failure.” Sven Goran Eriksson
  • “Success must be earned – it is not a given.” Christopher Burch
  • “If you don’t have a competitive advantage, don’t compete.” Jack Welch
  • “Make your product easier to buy than your competition, or you will find your customers buying from them, not you.” Mark Cuban
  • “Success is walking from failure to failure with no loss of enthusiasm.” Winston Churchill
  • “Expect the best. Prepare for the worst. Capitalize on what comes.” Zig Ziglar
  • “People who succeed have momentum. The more they succeed, the more they want to succeed, and the more they find a way to succeed. Similarly, when someone is failing, the tendency is to get on a downward spiral that can even become a self-fulfilling prophecy.” Tony Robbins
  • “Success is about creating benefit for all and enjoying the process. If you focus on this & adopt this definition, success is yours.” Kelly Kim
  • “You have to learn the rules of the game. And then you have to play better than anyone else.” Albert Einstein
  • “Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.” Dale Carnegie
  • “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” Steve Jobs
  • “The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will.” Vince Lombardi
  • “If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” Ray Kroc

 

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Filed under Juda Engelmayer, Media, Politics, Public Relations

Effective Communication in the Healthcare Industry

healthcare-prOne of the most valued qualities in a job candidate is the ability to speak, listen and write effectively. Organizations that communicate effectively with their internal and external stakeholders benefit in many ways than those that view communication as an internal matter. Effective communication in the healthcare industry encompasses many factors.

Structure

This is one of the most important components of good communication. Professionals in the healthcare industry should organize information in a logical, easy-to-understand manner. For example, avoid using technical and medical jargon when relaying information to people who are not in the medical field.

Transparency

Effective communication in the healthcare industry should be transparent. For example, in a hospital setting, transparency refers to how much information should be revealed about the hospital, its dealings, policies and developments. Honesty and integrity are important elements of effective communication in the healthcare industry because they inspire trust between the industry and its internal and external stakeholders. Transparency in communication also ensures that everyone has the information they require to make the right decisions.

Accuracy

Many factors in the healthcare industry affect people’s lives directly and indirectly. Inaccurate information in research and other factors in the healthcare industry may even lead to loss of lives. Accuracy in communication can be enhanced mainly through research.

Sensitivity

The workforce in the healthcare industry is highly diverse. Therefore, the ability to practice sensitivity in communication is highly valued. Sensitivity in communication involves taking account of cultural differences in communication styles and adapting your messages so that they can be well received by your intended audience.

Effective communication in the healthcare industry is a broad field that encompasses many factors. Many companies are now hiring public relations managers to handle their internal and external communication. There are many benefits of hiring Public relations managers to handle communication for businesses in the healthcare industry.

• By hiring public relations managers, you receive experienced professionals who can brainstorm and tell the story of your company in a unique way.

• An external PR firm provides third party objectivity in communication. Effective communication may involve stepping back, assessing the situation and offering fresh ideas and perspectives.

• Public relations managers have the expertise to tailor creative messages that can break through misunderstandings and negative public opinions.

• PR managers have established communication with the media. While internal PR managers may be more passionate about their firms, news coming from them may seem biased and non-credible, which the media may not buy.

• Experienced PR managers work with company spokespeople and teach them how to deliver catchy sound bites, answer tough questions from the media and stick to important messages.

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