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David Firester Juda Engelmayer Media Technology

How these top tech brands are helping fight terrorism

When the Obama administration wanted help in countering the success ISIS is having online, they didn’t call the CIA or the Defense Department. They called in the experts – Apple, Google, Facebook, YouTube, and Twitter. Government officials want to be able to monitor and track ISIS communications on the ‘net, and they need answers on […]

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Branding Cutting Edge News Technology

Why are iPad Sales Falling

Remember when the iPad was the undisputed Future of Computing? Not that long ago, really, but since the summer of 2013, Apple has been on the defensive, trying to explain away plummeting sales and a shifting place in the consumer mind. Even the competition got caught up in mobile madness. Tablets were being advertised toe-to-toe with […]

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Social Media Technology

Sony Movie Profit Destroyed by Cyber Attack

Sony was hoping for another comedy hit in their stocking this Christmas. Maybe they will get the box office magic they are expecting from the Seth Rogen – James Franco comedy “The Interview.” But any profit will be mitigated by the fact that they are getting annihilated by a cyber attack that has opened the […]

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Technology

Bad gets worse for Home Depot Hacking Victims

Unless you and Wilson just got rescued from some South Pacific island, you know about the Home Depot credit card hacking issue. About 56 million credit and debit card numbers were compromised in that incident. The company has nearly weathered that PR storm, coming out, for the most part, unscathed. But now the other shoe […]

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Social Media Technology

Facebook Makes an About Face on Profile Privacy

Not long after blocking the profiles of hundreds of users, social media powerhouse Facebook is apologizing – to drag queens. These flamboyant ladies may not be your typical political standard bearers, but they found themselves thrust into the position of being the tip of the sword in the fight for privacy online. While stage names […]

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Education Juda Engelmayer Public Relations Social Media Technology

Effective Communication in the Healthcare Industry

One of the most valued qualities in a job candidate is the ability to speak, listen and write effectively. Organizations that communicate effectively with their internal and external stakeholders benefit in many ways than those that view communication as an internal matter. Effective communication in the healthcare industry encompasses many factors. Structure This is one […]

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Branding Technology

How Oracle founder has enjoyed massive success

It’s official, Larry Ellison is no longer on top at Oracle. There’s no doubt the guy had an impressive – and profitable – run. Now the market, not to mention Oracle’s competitors, are watching developments closely. The first thing they noticed is that Ellison is definitely not going away. He will remain chairman of Oracle’s […]

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Public Relations Technology

Apple: Where no news is still headline news

Well, Apple has done it again. Once more they released a vague statement and received an incredible amount of almost completely free PR. Back in August, Apple began sending out media invitations to a “special event” schedule for September 9. What would it be? They “couldn’t say more.” Of course, “everyone” assumed it would be […]

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Public Relations Technology

Tech Winners Trying to Infiltrate other Industries

What do you do when you’re a young adult, and your tech startup has really taken off? Well, some might celebrate having the disposable cash to go party. Others, however, are stepping up to control the party, investing in nightspots across the country. That takes the idiom of “work hard, play harder” to a whole […]

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Public Relations Social Media Technology

McDonald’s is Having a Tough Summer

From Super Size Me to health crusades to flawed product releases and minimum wage battles, McDonald’s has faced its fair share of negative PR in the past. But Ronn Torossian says this summer McDonald’s is facing a very different sort of negative news. According to Businessweek, McDonald’s has been ordered to pay $27 million in […]