Category Archives: Choices

Southwest Airlines Delivers Goodwill

southwest airlines

Things have not been good for Southwest Airlines on the PR front lately, but Ronn Torossian says a recent decision may just put them back on even footing. It’s the sort of thing that used to be called “customer service” but is fairly rare these days. A thing that Southwest can justifiably be proud about.

Here’s the story, as reported by travel correspondent Andrew Der:

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Filed under Choices, Juda Engelmayer

Understanding and Assessing Risk through Risk Management

Risk management is an area of business that offers a firm great savings potential when making complicated decisions. The tenets of the traditional philosophy allow consultants to bring a different kind of focus to their analysis, asking them to look for areas in which a firm might be exposed to greater risk during the course of a project or process.
At Cane Bay Partners, there is a wealth of team experience working with the identification of risk factors that can then be compared to alternative options to provide a quantified experience for managers that want to optimize their company’s performance through a different lens- success.

When Does Risk Management Apply?

As consultants, risk management work for major clients comes about through their request or through our own analysis. Because there are a multiplicity of reasons that someone would want to have risk management practices applied to their specific project, there will be times where taking the first step to identify the indicators that are necessary could be better performed by contacting us first.
We can not only provide you with means-based models that help to define your environment effectively, we can also train your staff in what to look for to determine whether or not most of the apparatus used in formal risk management actually applies well to each process or project that you are considering it for.

It goes without saying that once those factors are identified, they can be measured to provide you with a detailed analyses.

Because time is money and efficiency is another hallmark of any consulting firm, answering the question ‘When does risk management apply?’ often includes discussion of the concept of ROI or Return on Investment. Cane Partners can not only provide you with risk analysis services then, but they can also build in analysis of that analysis to show you what your return on investment is for having undertaken the journey. If you are training in-house people to recognize risk, in a short amount of time, they will have developed a data set that helps provide financial impetus for doing analyses in specific situations.

Strategic Planning using Risk Management Inputs

Another area where companies traditionally can use outside input is when risk analysis meets the strategic planning process. Moving forward cannot be done without strategic planning and utilizing the know-how and experience of a team like that of Cane Partners can help bring the type of decision-making advice prowess that has been relied upon worldwide for a number of years.

So if you feel there may be a need for risk management services in the future, consider contacting Cane Partners for a consultation.


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Filed under Choices, Corporations, Crisis Management

The Souls in the Land are the Only Reasons for the Land

Juda Engelmayer March 8th 2012
Salim Joubran
Salim Joubran
It was May 7, 2004 when Salim Joubran was given a position on Israel’s Supreme Court. The day that he became the first permanent member of the Court from the Israeli Arab community should have been the day the world realized that Israel was in fact, a democracy like none else in its region.

It would seem odd, or possibly some act of defiance – and the New York Times carried the story about Justice Joubran earlier this week – that he did not chant the Israeli national anthem, presumably because the words “Nefesh Yehudi homiyah,” which means, “A Jewish soul still yearns,” do not apply to him.

The anthem was not new to him when he became a lawyer, nor when he became a Supreme Court judge. It may indeed be an uncomfortable concept to sing, let alone believe by one who is not Jewish. It highlights the delicate tightrope Israel walks in its pursuit of peace and prosperity while safeguarding its democratic statehood.

For Jews, living in Israel ironically often removes Jewish identity from the everyday life of the average Jew. Unlike most places, where for many, Jewish identity is worn on our sleeves so to speak; on our heads actually for some, but also with the often uncomfortable vacation requests at work and exclusion of eating at non-kosher restaurants, Israeli Jews to do have to face these issues.  In Israel, Jewish holidays are the State holidays and no one feels out of place donning a skullcap.

Juda Engelmayer is an executive with the NY PR agency 5W Public Relations and a contributor to the Cutting Edge News. A version of this article also appeared in the Jewish Star


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Filed under anti-Semitism, Choices, Crisis Management, Cutting Edge News, Israel, Juda Engelmayer, Judasim

Mayor Dean Helps Unload as Angels Roll in with Food for the Needy

Mayor Dean Helps Unload as Angels Roll in with Food for the Needy
Having heard the calls for help and seeing the dire conditions there, Pastor Joe Wingo, CEO of Angel Food rallied support
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Filed under Choices, Christian Zionism, Crisis Management, Evangelsim

Redeye Thoughts

The moon is full and bright; it’s so beautiful as it reflects off the clouds that we fly above. They seem as gray marble, with a gentle silhouette of orange light glowing in non descriptive patterns below. The moon keeps watch over us, like a guiding light showing us the way home. It’s almost surreal to watch the sky, blackened blue with nothing but the sun’s eastern reflection and the tiny star trying so hard way behind it.

I’ve been on dozens of planes and have flown through every climate, in every season, but tonight I see the moon looking back at me. Its stalking me like I’ve never seen it do before. The wondrous rock that shadows the earth each day is talking to me as we begin our descent toward home.

I don’t know what to make of it at first, and I gaze upon it with curiosity and amazement. Then it dawns on me as it seems to be looking through my small window in the sky, as the water below glistens in its mighty glow. It is telling me that there is light in the darkness; that possibilities abound. The sun always shines even when we can’t see it, and its light will always shine as long as I am willing to see.

The night is dark, but the darkness is calming as I realize that the sun is always close by.

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By: Noah Engelmayer

Living in New York, I would never have expected to find something as fun anywhere else. Here, I get to see it all, the lights in Times Square, great Broadway shows, the best hamburgers at Le Marais steak house in Midtown, and everything else New York has to offer. I take the subway by myself, I walk to my cousins’ home, and I can buy fruit roll ups at the store and get a pizza delivered at midnight. What more can I want?

While many of my friends had taken trips around the world by the time they were five, my parents decided to do something different. We chased storms and disasters around the country for fun. Instead of putting us on a 12-hour plane ride, we started with short car trips and worked our way up.

So we saw a slice of America that so many New Yorkers never get to see. I like to call it the Diners Drive-ins and Dives tour—kind of like the show my dad and I watch on the Food Network. The one difference:  almost every place we went was destroyed right after. There is something weird about that.

We spent a week in Biloxi. Mississippi—Hurricane Katrina made sure that we couldn’t do that again. What I remember fondly, however, are the white beaches and the glistening waters off the Gulf. I know it well because when nothing else was on, my parents always had the TV on HBO, and Tom Hanks is yelling at his best friend—a volleyball.

Now, back to Mississippi.

We were on a hot beach in Biloxi, I was four years old and swimming in the ocean. All I can remember is my parents laughing as I kept yelling “Wilson” to my imaginary Wilson Sports volleyball friend from that movie. I also remember my oldest sister kissing a sea lion and holding a parrot —she had just gotten over her fear of animals. We got a dog that fall.

That same summer we visited New Orleans; what a shame, Katrina got that too.

I remember playing “New York, New York” on the rims of wet glasses as a street vendor taught me how to play. There were so many odd people, and a man—I think it was a man—in copper paint holding a torch and looking like the Statue of Liberty. He kept following me and would stop every time I’d turn around. I guess the fact that he was always behind me was the clue that I needed. I distinctly remember saying that it was “always Purim” there; you know, that Jewish festival often compared to Halloween? The main difference is that on Purim we remember a time when the Jews were to be destroyed, but were miraculously saved—let’s eat and be merry. Oh, that’s the theme of every Jewish holiday…

So, the next summer we found ourselves in Nashville, Tennessee. We city folk found fun at the Grand Ole Opry and learned to like country music. Nashville is still standing, so that’s a good thing. We went walking in Memphis (that’s a song) and spent a day at Graceland, where Elvis lived and died. What a house, what a life. It was great. What struck me there was that he was big into Christian gospel, yet some of his biggest checks to charity displayed on his walls were large sums written to the local Jewish organizations. I found that nice. I also like the peanut butter-and-banana sandwiches he made so famous.

It didn’t end there, though. We saw an Elvis impersonator perform a whole concert. We liked it so much, we saw it again the next night. We couldn’t help falling in love with his music.

The next year we found ourselves on a cruise. It was supposed to be a cruise to somewhere, but ended up being a cruise to get away from everywhere. You see, we were supposed to disembark from Fort Lauderdale, Florida, but the wind was so heavy that we were shuttled from the airport to Tampa. After that four-hour ride, we met the boat and were to head to the Florida Keys, the Everglades and Cancun, Mexico. The mean Hurricane Katrina thought otherwise. She destroyed much of the Glades back then and our boat ended cruising 12 miles off the coast of Cuba to stay away from the swells.

I remember docking at port in Cancun, and it was a beautiful day. As soon as we were far enough from the boat, the skies opened up and it poured like I had never seen rain before. Yet the beer was one dollar a bottle and they served kids my age. That was a fun day.

So our boat rocked and rolled and bounced us all the way home. Royal Caribbean ended up giving us half the money back. So that worked out well.

In Phoenix, Arizona, one year later. Yup, we went to the Sedona Red Rock canyons and had to run away when the wildfires burned out of control. We were dead center again in disaster—and trust me, Arizona is hot enough without a big fire. Still, it was fun. My cousins joined us for that trip. We went to a Wild West city and got locked in a jail.

Let’s not forget Dallas, Texas, and the Fort Worth Stockyards. I rode a Longhorn—then I ate one. We saw our first real rodeo in Mesquite, and a real stretch pickup truck with the longhorns on the grill. That’s country.

Yet, little compares to my time in Monroe, Georgia. We have these friends with such a large property, they let me drive cars and golf carts all over. It was all fun. We have done so much. I bet not many of the people I know from New York have seen our country as I have.

They should!


Filed under Children, Choices

Musings as I Clear up the Writer’s Block

Getting over writer’s block seems to harder than I anticipated. The things that usually inspire me have been languishing in my head, and the events around us all do not generate the excitement I would hope for. Whether it is Swine Flu, Chrysler‘s imminent failure, GM’s collapse, Somali pirates or my Labrador Jessie living a comfortable and lazy life as she yawns and stretches and closes her eyes again, I seem to feel that committing thoughts to words right now is just a burden I don’t want.

Today is my son’s 11th birthday, and that is something I will take joy and excitement in. Watching him grow, watching all three grow, in fact, has been the best part of my adult life. When you see your own contributions to their evolution take shape, it should inspire the best in all of us. Tonight, we will take Noah out to dinner with a small group of family and friends. He doesn’t want a party for everyone, but a small group of those he cares about.

Come to think of it, all of our kids are like that. My oldest turns 16 in June, but doesn’t want a blown-up sweet sixteen celebration. Considering what it could cost and could entail, I ought to be grateful, and trust me, I am.

He will get a nice watch that he saw me wear and decided he wanted it. It’s a thin winding watch with a black strap, white face and pretty display. Lately, Noah has been taking more pride in his appearance, donning a pinstriped suit to synagogue. This week, he put on a crisp blue shirt and yellow tie and asked that I dry clean his shirts now. He said the home wash doesn’t leave him looking as he wishes. That’s my boy. When I saw his ensemble, I too wore a pinstriped suit, blue shirt and yellow tie to shul. I never thought of dressing my kids alike, or dressing like my kids. I usually find that whole situation plain goofy. I caved, it was cute. He was all smiles too.

Our middle child is heading to Israel on Mother’s Day with her class for their senior trip. This was such a memorable event for our eldest, she learned a love for Israel though exploration, study, prayer, camaraderie and just breathing the Mediterranean air. When we learned that the economy and Madoff’s thievery caused parents to withhold funding, hence canceling the trip – replaced by a visit to Pennsylvania and a theme park – we decided to try and raise the funds ourselves. This is a once in a lifetime experience, and quite selfishly, we didn’t want Talia to be the only of the three to lose out, assuming that in coming years it will be restored with ease and our 11 year old would go as is the normal routine.

Well, the school needed $25 thousand, we raised less than ten. It isn’t easy to do this at this time. We are funding the rest. It’s part of our tithe for the year. I guess our other charities are on hold, but I am so happy she will have this chance. As far as Israel, this will not be her first rodeo; yet the experience school offers: priceless.  She leaves on Mother’s Day and returns on the day I turn 40. I think I hear “Sunrise, Sunset” playing in my head now.

I guess that’s all for now. I have to work, Jessie moved from the floor to the couch and the Swine Flu and the imminent death of the Trans Am seem to be the news of the day. It reminds me of a good time and disappointment too.

My uncle taught me to drive on a yellow 1975 Firebird S/E with the hood scoops and a fire stripe across the car. It had the 455 V8, a white interior, honeycomb rims, it was fast, sweet and the coolest car I had ever driven (by the time I was seven. I have since driven cooler cars…). It was supposed to be my car when I got my license ten years later, but the car didn’t make it to my 17th. It was gone a year earlier. My first car was a yellow 1972 Ford LTD. Not quite the same.  My uncle later “upgraded” me to a white 1980 Buick Skylark, but it made me long for the Ford.  From that Skylark I went to the 1982 Dodge Challenger, then we upgraded to the first Ford Taurus 5 Speed called the MT-5, a 1987 to be exact.  Loving the five speed, but hating the underpowered 4 cylinder, we sold Boris the Taurus to our friends and picked up a very sweet 1990 Ford SHO in metallic red. We ended selling that to our friends who’s exact car was destroyed in the 1999 Seward Park Housing garage collapse.  We had kids and the trunk was too small.  We replaced it with a 1987 Jeep Grand Wagoneer Woody.  In retrospect, we have had a pretty eclectic collection of cars through the ages.  These days we opt for new cars that tend to be more reliable.  Choices…

April 28th, 2015 –

I need to update this piece.  I wrote it on my son’s 11th birthday and he just turned 17 and got his drivers license,  To add to my own sense of having been deprived as child, he starts his driving days in a 2011 Ford Fusion AWD with a pretty cool sporty interior.

Noahs car

Noahs car

Noahs car

Noahs car

My ladies share a 2011 Buick Lacrosse SEL, and Debbie and I share a 2015 Taurus SHO and a 2013 Lincoln MKT.  Throughout the 2000s we owned a 1998 and 2001 Ford Expedition.  We traded to a smaller car in the 2004 Honda Pilot.  Then we drove the now out of business 2007 Saturn Outlook.  Then we took a 2010 Lincoln MKT.  When we moved, we took on a 2012 Taurus SHO which we traded for the newest one, and a MKT as well.

My 21 year girl is engaged and my 19 year old is smart as hell.

So that’s it for now. Hi Ho, Hi Ho.

Juda Engelmayer is an executive with the NY PR agency, 5W Public Relations

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Filed under Children, Choices, Family, Life