Category Archives: Uncategorized

Story about Arik Kislin’s Entrepreneurial Journey

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Olya Kislin, Arik Kislin, and John Lloyd, At Michael Milken’s Prostate Cancer Foundation event at Alerion Aviation‘s hangar in Palm Beach (L-R)

From Modest Means to Quiet Philanthropy

Arik Kislin’s rise to being a philanthropist and role model for business investors has many twists and turns that make his story both intriguing and inspirational.

Kislin was born in Odessa, Ukraine, in 1968. When he was four years old, he moved with his family to Israel. He never lost his ability to speak Russian, which would promise to be useful later in life. After a year in Israel, his family moved to Ladispoli, Italy, eventually settling in Boston in 1973 where his father, who was a butcher, became a taxi-driver.  The lessons of hard work were being taught firsthand.

Read the full article here

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Time Management and You

“You become more productive using improved time management skills and tools, and can accomplish more with less effort and time. Time management can help you reduce wasted time and energy, help you become more creative and productive, and enable you to do the right thing at the right time.” Remez Sasson

· “It is an absolute fact of life that the better the disciplines for sound organizational and time management practices are, the better your business will be.” Don Matlock
· “Time is all we have in this world.” Jonah Engler
· “When you practice time management, you can control the way your life goes. You have a better perception of what work you can do and what work will be done.” Damien Kasier
· “Once you have mastered time, you will understand how true it is that most people overestimate what they can accomplish in a year – and underestimate what they can achieve in a decade!” Anthony Robbins
· “The ability to concentrate and to use your time well is everything if you want to succeed in business–or almost anywhere else for that matter.” Lee Iacocca
· “Doctors, lawyers – and all people in professional service need 25 hours a day.” Dr. Gil Lederman
· “You’ll always be able to make up for the money that you lost, but when it comes to time, you can never get it back no matter what you do.” Mark Ross
· “You will never “find” time for anything. If you want time, you must make it.” Charles Bruxton
· “Time management skills are essential for anyone who wants to breed success.” Thanh Pham
· “You’ve got to know what you want. This is central to acting on your intentions. When you know what you want, you realize that all there is left then is time management. You’ll manage your time to achieve your goals because you clearly know what you’re trying to achieve in your life.” Patch Adams
· “Until we can manage time, we can manage nothing else.” Peter F. Drucker
· “The key is in not spending time, but in investing it.” Stephen R. Covey
· “Ordinary people think merely how they will spend their time, a man of intellect tries to use it.” Schopenhauer
· “Managing your time without setting priorities is like shooting randomly and calling whatever you hit the target.” Peter Turla
· “Investing in your time is investing in your life.” J.D. Meier
· “The bottom line is that time management is a critical part of long-term success in business. When you recognize the importance of these skills and learn how to apply them accordingly, you’ll see positive results in your own performance.” Victor Ghebre
· “By managing your time wisely, you can ultimately accomplish more.” Florence NG
· “Time is more valuable than money. You can get more money, but you cannot get more time.” Jim Rohn
· “Good time management is a major component of business success.” Ted Ferris
· “The need for very sound organizational and time management practices and techniques is paramount to success.” Don Matlock
· “The procurement of time management skills is beneficial for people in pursuit of their goals in life.” Charles Godbout
· “Without time management you let yourself over to coincidence. You won’t steer your life and you’ll eventually do what others want you to do.” Demian Kasier
· “Time is nothing unless it is managed and controlled.” Elie Hirschfeld 
· “By learning to delegate more, managing your emails, dealing with the urgent, and learning to say “no,” we can successfully manage our time and still have some time to exercise and enjoy life.” Chris Gaborit

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Is Skechers Investment Worth The Investment?

skechers-investThe computer may have worn tennis shoes, but a racehorse never will. So why is Skechers investing so much in California Chrome? Businessweek is reporting that the shoe company doubled down hard on the best prospect in decades to win the coveted Triple Crown.

But, why is a champion Thoroughbred and its handlers draped in Skechers blue? Because, despite the dubious connection, this is a nearly priceless PR opportunity. Ronn Torossian explains…Skechers makes plenty of merchandise of many styles to appeal to just about everyone. Even the upper crust of Kentucky Bluegrass Royalty.

Further, Skechers is now being seen in the company of other high class sponsors such as Knob Creek and Grey Goose, understood symbols of the “good life.”But, the real bonus here is that Skechers is in an entirely different realm than its typical marketing approach.

Why is that good? PR, of course. You might expect to see Knob Creek or Rolex sponsoring a Derby champion, and that expectation, when delivered, would go unremarked. But, see Skechers on the best racehorse on the planet, and suddenly everyone is talking about it.

Everyone. Is. Talking. About. It.

The key to great PR in this case is the element of the unusual, mixed with the expectation of discussion. People are hardwired to talk about things that bring them up short… remember “one of these things is not like the other…” See, we are hardwired to notice these things. Skechers understands the power of the polite non sequitur. They are not making a stink, and this is not a guerilla attempt at publicity. They outbid all comers for this honor, and they can stand proud when viewing their success.

Because, everyone else is looking at it, too.

 

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Viral Marketing: Guinness Scores Big with Another Viral Win

guiness-viral-marketingWhile the kitschy cute “My Goodness” signs might not play so well to a US crowd, Ronn Torossian 5WPR CEO, believes the folks at Guinness have found a way to impact the crowded beer market in a major way. And, they used simple, evocative, and very creative commercials to make that happen in the Beverage Industry.

Not long ago, a simple commercial with guys playing basketball captured the masculine hearts of the beer market’s target demo with a short bit about men who join their wheelchair bound friend for a game of hoops on a weekly basis.

Now, just in time for Independence Day, Guinness is back with a vengeance, and a commercial that simultaneously keeps the brand center stage, while also reminding viewers of a heartfelt message of patriotism and commitment to those who sacrifice much for freedom.

The brand’s new motto, “The choices we make reveal the true nature of our character,” not only lands squarely where it needs to for an American market, but it also serves as an interesting meta suggestion for the guy buying the next round. Guinness is an interesting choice. Why not stand out from the crowd and skip that “Lite” brand?

It is this deftly directed suggestion, woven expertly into the fabric of the messaging, that serves as a strong example of how to use a simple message to promote a product without making it all seem too over the top.

Most importantly, Torossian believes the Guinness commercials show a strong understanding of their target market. That is the key to winning in any market-based race. You have to grab your customer where they are, and connect in a way that deepens their commitment to your brand.

If you can do that while also speaking a “language” the customer will not have to translate, ie: speaking directly to their heart, you have a winner on your hands.

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Be careful what you wish for

The Jewish Standard

by: Shammai Engelmayer

Editorial

Published: 18 May 2012

Memo to all those hardliners who believe that not getting serious with negotiations with the Palestinians will wear them down and, eventually, lead to a one-state solution, with Jerusalem permanently in control of all the Land of Israel:

Without a doubt, you will get your wish.

Be warned, however. What you will get will not be a Jewish state. At best, it will be a state run by Arabs and Jews, but more likely only by Arabs.

It is what the world is waiting to impose. It is what a small but growing minority of Jews seems to want. It even is what underlies the effort in some quarters to rewrite Israel’s national anthem, the Hatikvah, to make it more comfortable for Israel’s non-Jewish majority to sing. Suggested rewrites water down Jewish claims to the land and downplay two millennia of hopes and prayers for the sake of an unwarranted political correctness.

We understand — we really do — why there is such great reluctance to give up any territory on the other side of the Green Line. It is on that side of the line, on the west bank, that the hope of 2,000 years is truly fulfilled. When we prayed for a “restoration of Zion,” for a return to our homeland, our hearts and minds were focused on Hebron, where our forefathers lay buried; on Beit El, where Jacob dreamed of a stairway to heaven; of Shechem, where once the Tabernacle stood in all its glory; on the mountains of Ebal and Gerizim, where the returning Israeilites conducted a covenant renewal ceremony; on Bethlehem, where Mother Rachel is buried along the way to Efrat, the better to keep an eye on her children. “Re’i Rachel, re’i, hem shavu li-g’vulam,” Look, Rachel, look and see; they have returned to their borders. Your children have returned home.

We understand — we really do.

We also understand demography and democracy.

At the rate things are going, sooner rather than later there will be more Arabs than Jews on the soil of our dreams. The world will not tolerate that Arab majority being turned into second-class citizens by a minority that for decade after decade shoved the Holocaust in everyone’s face and declared that only the Jews occupied the moral high ground.

To be sure, we do not believe for a moment that anyone in the Palestinian Authority actually wants a two-state solution, either. That is the real reason why negotiations with the Palestinians can go all the way, as they have in the past, with the Palestinians getting almost everything they asked for — including a chunk of Jerusalem — and they still will walk out in mock disgust, as indeed they have. The Palestinians understand only too well that time is on their side. Our side has not yet figured that out.

There is a way to avoid this disaster. If the peace process is to fail, the Arabs must be seen as the sole reason for that failure. Israel, meanwhile, must be seen as negotiating in good faith and with an open heart, interested as much in accommodating Arab aspirations as fulfilling Jewish dreams. It does not have to give away the store, but nor can it be seen as attempting to padlock all its shelves.

Some would argue that the world will see what it wants to see regardless of what actually there is to see. There is much truth in this, but it also is beside the point.

We long ago gave up our place on the moral high ground, but we must never abandon our morality.

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Jews Must Pass Over their Search for World Approval

Edge of Reality

Tom Lehrer
Tom Lehrer

Oh, the Protestants hate the Catholics, And the Catholics hate the Protestants,

And the Hindus hate the Moslems,

And everybody hates the Jews.

More apt lyrics have yet to be found on the matter than these which comedian, mathematician and lecturer Tom Lehrer wrote in his satirical “National Brotherhood Week” in 1965.

That was before the Six Day War of 1967 and the Yom Kippur War of 1973, before Israel was attacked from all sides by its peace-seeking neighbors, and before Israel seized the land near its borders to protect its population and keep her enemies even further away from its larger cities.

Even though Lehrer was being sardonic, his “joke” is only funny because it rings with some truth. Comedy is often inspired by the truths that we have a harder time coping with on a serious level.  Lehrer knew something back then that so many fail to recognize today, and it is that intentional disregard for the facts that help some Jews cope with their guilt for being who they are; it helps the cause of those who would see Israel fall. Read more ..

Juda Engelmayer is an executive at the NY PR Firm, 5W Public Relations

A version of this article also appeared in the Jewish Star

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Filed under anti-Semitism, BDS, News and Views, Politics, Uncategorized, War against Israel

Public Relations & Business Success: Positive Thinking

By Ronn Torossian, Founder, 5WPR

Truth is, ‘positive thinking’ is immediately associated with the ‘self-help’ shelf in your closest Barnes & Noble, but it is much more practical than you might think. My experience in business, and in life makes me more confident on how positive thinking can get you where you want to go.

It is said on Sir David Ogilvy that during the early days of founding the legendary Ogilvy ad agency he’d go in the office and ask: “Well? Did Coca Cola call already?” He would say the same thing every morning, – until they actually did.  Is it a coincidence? Perhaps! Yet owning a Public Relations agency, I can attest that positive thinking integrated into our lives can make a difference.

Here are 5 suggestions:

  1. The power of imagination. It is taken for granted, not fully utilized and seldom used to leverage one’s professional direction. The truth is imagination is the very first –and very far- achievement towards where you want to get. It could be picturing yourself with a new client, picturing your new office, imagining a media coverage piece on recent major achievements of yours. Anything you picture on a daily basis consistently can materialize physically.
  2. Act as if you already possess what you want. Sometimes we hold back on actions or emotions just because we “aren’t there yet.” A simple tip: Pretend you are there and you’ll find yourself happier, and more fulfilled with what you are currently doing.
  3. Communicate positively.  People are often skeptic of their abilities, and great PR people (and generally business people) recognize that passion is key. It is crucial not only to be passionate about your own job, but on the brand, firm, personality you’re representing. Your positive passion on a product can radiate far, and will be genuinely reflected in your media pitches, releases and placements.
  4. What you give out is what comes back. You claim you can’t do something? It’s certainly harder if you don’t try. Express positive outcomes to ideas, initiatives and efforts. Don’t look for why it WOULDN’T work. It is well reflected in the methods of professional brainstorming. You do not rule out ANYTHING that is brought up. Apply it to something in your life.
  5. Communicate. Yes, it’s a funny tip to offer communicators and public relations practitioners but it’s easily forgotten and is being deserted. Pitching the media? Connect over the phone. Following up? Give ‘em a call! When we express ourselves verbally (and positively) we attract better results.  It also leaves less space for gaps in mutual understanding, and better personal relationships.

5 basic tips for the Public Relations practitioner and beginning positive-thinkers, but if applied daily it can be life changing.

Ronn Torossian is president and CEO of 5WPR, one of the 25 largest independent PR firms in the U.S. Named one of the top “40 Under 40” by PR Week & Advertising Age, Torossian was a semi-finalist for the Ernst & Young Entrepreneur of the Year Award.  His PR Book “For Immediate Release. Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations” is available at bookstores nationwide.

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