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Branding News and Views Public Relations

McDonald’s feeling the heat to drop antibiotics

For a long time, McDonald’s and other fast-food franchise brands have been unwilling and unenthusiastic participants in the ongoing debate over healthier food options. Especially for kids. It’s not really that Mickey D’s wants kids to eat unhealthy. It’s simply that the business model is not based on freshly made and prepared foods. It’s about […]

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Public Relations

Hostess Brand Goes Public this Fall

Yep, that’s right. And not only are they going public with a new IPO that will trade as HOSTESS, but they are looking at adding new treats to their lineup. A year or so ago, a majority stake in Hostess was sold to Gores Group (GRSHU), who has raised an additional $375 million to purchase […]

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Politics

Trump Courting Big Donors

GOP Presidential candidate Donald Trump has, from the beginning of his unlikely campaign, touted his strength as a self-funded man of the people. The one candidate who not only isn’t “bought” but cannot be bought, because he already has plenty of cash to pay his own way. Now, while that’s never been precisely true – […]

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David Firester Juda Engelmayer Media Technology

How these top tech brands are helping fight terrorism

When the Obama administration wanted help in countering the success ISIS is having online, they didn’t call the CIA or the Defense Department. They called in the experts – Apple, Google, Facebook, YouTube, and Twitter. Government officials want to be able to monitor and track ISIS communications on the ‘net, and they need answers on […]

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Public Relations

Crowdfunding: the new Real Estate goldmine

Everyone knows there can be big rewards in real estate investing. But, for many, the risk was always too high. No matter which way you went – commercial or residential – there were so many variables that even the savviest investor could lose his shirt. But crowdfunding is changing that. A startup called RealtyShares recently […]

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Life Public Relations

Beau Biden Still Doing Good from Beyond

Sometimes your good works in this life are so consistent and well-known, that they live beyond your years. For some people, those works live on in a trust, a bequest, or a foundation. For some, it’s a business built from the ground up. For Beau Biden, that means having all your campaign funds funneled into […]

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Choices Juda Engelmayer

Southwest Airlines Delivers Goodwill

Things have not been good for Southwest Airlines on the PR front lately, but Ronn Torossian says a recent decision may just put them back on even footing. It’s the sort of thing that used to be called “customer service” but is fairly rare these days. A thing that Southwest can justifiably be proud about. […]

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Branding Cutting Edge News Technology

Why are iPad Sales Falling

Remember when the iPad was the undisputed Future of Computing? Not that long ago, really, but since the summer of 2013, Apple has been on the defensive, trying to explain away plummeting sales and a shifting place in the consumer mind. Even the competition got caught up in mobile madness. Tablets were being advertised toe-to-toe with […]

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Education Juda Engelmayer Public Relations

The Need To Be Responsive

You may have heard the word “responsive” when it comes to the internet and the public relations industry. But what does it really mean to be responsive? Catering to the needs and demands of your customers by creating a customized experience through your products and services is what it’s all about. Because of the wide […]

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Branding

Nike Negates Infringement Claim

The eponymous Nike “Jumpman” logo is arguably even more famous and revered than the omnipresent swoosh. The image adorned Michael Jordan, basketball royalty and one of the richest athletes – from royalties – to ever play any game. Of course, Nike also made untold billions thanks to the “Jordan-Jumpman” brand, a fact that has them […]