Things have not been good for Southwest Airlines on the PR front lately, but Ronn Torossian says a recent decision may just put them back on even footing. It’s the sort of thing that used to be called “customer service” but is fairly rare these days. A thing that Southwest can justifiably be proud about. […]
Financial market watchdogs expect Citigroup to lose more than $150 million because of the roller coaster ups and downs of Swiss currency. But Ronn Torossian says the NYC-based currency trading company is not alone. Many top companies were caught entirely unprepared with the Swiss National bank surprisingly removed the cap on the value of the […]
There’s nothing wrong with tooting your own horn, but you need to do it at the right time, to the right audience, and for the right reasons. CEO of 5WPR Ronn Torossian explains. Some people would love to live in a world where you are actually judged on the quality of your work and the […]
It is a fact, the next F-150 will be made of aluminum. While Ford designers and promoters are over the moon about this purported advancement in truck manufacturing, not every pickup fan is feeling the love. In fact, as CEO of 5W PR Ronn Torossian points out, the new design and supposed upgrade has triggered […]
When the Nightmares Fear Factory in Niagara Falls, Canada claimed to be the “scariest haunted house” in the world, they were challenged to put up or shut up. Ronn Torossian said they found a way to do just that – put up the evidence and shut up their critics. And, Torossian added, the result is […]
While the Donald Sterling saga and debates about race continue, is not it great that New York City is largely invisible in this story about race, and NYC media isn’t jumping on this bandwagon? As a 39-year old born and bred New Yorker, I remember the racial fears that existed in this city when I […]
Juda Engelmayer was clearly one of the best in the Public Relations industry and he in the matter of minutes had us all open jawed at his prowess and the popularity of 5WPR as a firm.
It is said on Sir. David Ogilvy that during the early days of founding the legendary Ogilvy ad agency he’d go in the office and ask: “Well? Did Coca Cola call already?” He would say the same thing every morning, – until they actually did. Is it a coincidence? Perhaps! Yet owning a Public Relations agency, I can attest that positive thinking integrated into our lives can make a difference.
Representing Israel will cause negative reactions among their client base, because it is a controversial project, but for a firm to take on the role of painting Syria’s first lady as glamorous amidst the bloodshed of the people right outside her palace windows is mainstream and acceptable. Or, staging the deadly flotilla off Gaza is just a routine job, but helping Israel appear as a modern country at the height of medical and technological breakthroughs that benefit the world could blight the agency that does it.
Guest post to Ronn Torossian blog on Ronntorossian.com Mama, don’t take my Kodachrome by Juda Engelmayer, SVP, 5WPR “When I think back on all the crap I learned in high school It’s a wonder I can think at all, and though my lack of education hasn’t hurt me none, I can read the writing on […]