Categories
Life Public Relations

Beau Biden Still Doing Good from Beyond

Sometimes your good works in this life are so consistent and well-known, that they live beyond your years. For some people, those works live on in a trust, a bequest, or a foundation. For some, it’s a business built from the ground up. For Beau Biden, that means having all your campaign funds funneled into […]

Categories
Choices Juda Engelmayer

Southwest Airlines Delivers Goodwill

Things have not been good for Southwest Airlines on the PR front lately, but Ronn Torossian says a recent decision may just put them back on even footing. It’s the sort of thing that used to be called “customer service” but is fairly rare these days. A thing that Southwest can justifiably be proud about. […]

Categories
Branding Cutting Edge News Technology

Why are iPad Sales Falling

Remember when the iPad was the undisputed Future of Computing? Not that long ago, really, but since the summer of 2013, Apple has been on the defensive, trying to explain away plummeting sales and a shifting place in the consumer mind. Even the competition got caught up in mobile madness. Tablets were being advertised toe-to-toe with […]

Categories
Education Juda Engelmayer Public Relations

The Need To Be Responsive

You may have heard the word “responsive” when it comes to the internet and the public relations industry. But what does it really mean to be responsive? Catering to the needs and demands of your customers by creating a customized experience through your products and services is what it’s all about. Because of the wide […]

Categories
Branding

Nike Negates Infringement Claim

The eponymous Nike “Jumpman” logo is arguably even more famous and revered than the omnipresent swoosh. The image adorned Michael Jordan, basketball royalty and one of the richest athletes – from royalties – to ever play any game. Of course, Nike also made untold billions thanks to the “Jordan-Jumpman” brand, a fact that has them […]

Categories
Public Relations

Citi Fails to pay Debts

Few things kill a reputation faster than failure to make good on legitimate debts. Particularly when you have not only committed to pay them, but also received a more lenient consequence because you agreed to pay them. That, says Ronn Torossian, is the situation in which Citigroup itself is in at the moment. According to […]

Categories
Branding

Four Ways a Strong Public Relations Campaign Can Help Build Your Brand

Public relations campaigns can have a huge impact on a business. They can change public perceptions, increase sales, and improve a business’s viability. However, a strong public relations campaign can also help you to build a brand. Here are a few ways. Create a Narrative The best brands have a story. Everyone knows Bill Gates‘ […]

Categories
Branding Career and choices

Communicating Via Skype: Quotes on the Power of Skype

With the blizzard in the Northeast, many people will now resort to Skype calls. Some quotes on how SKYPE has changed the way people communicate. · “Skype is not a top-down communication channel. It offers free conference calls. Thus nine people can communicate and interact simultaneously online. This way, one person’s message gets transmitted to […]

Categories
Corporations

Swiss Currency Hurting Citigroup Consumer Relations

Financial market watchdogs expect Citigroup to lose more than $150 million because of the roller coaster ups and downs of Swiss currency. But Ronn Torossian says the NYC-based currency trading company is not alone. Many top companies were caught entirely unprepared with the Swiss National bank surprisingly removed the cap on the value of the […]

Categories
Healthcare

Quotes on the Importance Of Medical Research: Elie Hirschfeld, Carl Atkins & More…

Research is paramount in the medical field, and every respected doctor knows this. Research is what benchmarks Doctors and helps propel their strategies to the next level. I have compiled some of my favorite quotes on Medical Research to help serve as inspiration for anyone who is hesitant about the deep importance of Research. “In […]