Lululemon is recalling nearly 320,000 women’s tops from the U.S. and Canadian markets, and there are rightfully concerns about Lulu’s second Lemon product within a few years and the negative PR of the two incidents. Just when Lululemon looked like they had put the see-through yoga pants behind them, now they are getting smacked in […]
Sometimes your good works in this life are so consistent and well-known, that they live beyond your years. For some people, those works live on in a trust, a bequest, or a foundation. For some, it’s a business built from the ground up. For Beau Biden, that means having all your campaign funds funneled into […]
Things have not been good for Southwest Airlines on the PR front lately, but Ronn Torossian says a recent decision may just put them back on even footing. It’s the sort of thing that used to be called “customer service” but is fairly rare these days. A thing that Southwest can justifiably be proud about. […]
Remember when the iPad was the undisputed Future of Computing? Not that long ago, really, but since the summer of 2013, Apple has been on the defensive, trying to explain away plummeting sales and a shifting place in the consumer mind. Even the competition got caught up in mobile madness. Tablets were being advertised toe-to-toe with […]
You may have heard the word “responsive” when it comes to the internet and the public relations industry. But what does it really mean to be responsive? Catering to the needs and demands of your customers by creating a customized experience through your products and services is what it’s all about. Because of the wide […]
The eponymous Nike “Jumpman” logo is arguably even more famous and revered than the omnipresent swoosh. The image adorned Michael Jordan, basketball royalty and one of the richest athletes – from royalties – to ever play any game. Of course, Nike also made untold billions thanks to the “Jordan-Jumpman” brand, a fact that has them […]
Few things kill a reputation faster than failure to make good on legitimate debts. Particularly when you have not only committed to pay them, but also received a more lenient consequence because you agreed to pay them. That, says Ronn Torossian, is the situation in which Citigroup itself is in at the moment. According to […]
Public relations campaigns can have a huge impact on a business. They can change public perceptions, increase sales, and improve a business’s viability. However, a strong public relations campaign can also help you to build a brand. Here are a few ways. Create a Narrative The best brands have a story. Everyone knows Bill Gates‘ […]
With the blizzard in the Northeast, many people will now resort to Skype calls. Some quotes on how SKYPE has changed the way people communicate. · “Skype is not a top-down communication channel. It offers free conference calls. Thus nine people can communicate and interact simultaneously online. This way, one person’s message gets transmitted to […]
Financial market watchdogs expect Citigroup to lose more than $150 million because of the roller coaster ups and downs of Swiss currency. But Ronn Torossian says the NYC-based currency trading company is not alone. Many top companies were caught entirely unprepared with the Swiss National bank surprisingly removed the cap on the value of the […]
Juda Engelmayer's Blog 